Social media marketing for business: scaling an integrated social media strategy across your organization

By:

Jenkins, Andrew

Material type: Text

TextPublication details: Kogan Page Ltd. London 2022Description: xi, 236 pISBN:

9781398603691

Subject(s):

DDC classification:

658.802 JEN

Summary: Social Media Marketing for Business provides a step-by-step roadmap to setting up effective workflows, team configurations, governance models and social media policies, alongside creating and measuring content and social media campaigns that have the competitive edge. Featuring insights from leading industry experts, it covers areas such as balancing social media ownership, measuring success using analytics and conducting a social media audit.

List(s) this item appears in: HR & OB

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.802 JEN (Browse shelf(Opens below))	1	Available		004782

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Previous	658.802 HIE Successful marketing plan: a disciplined and comprehensive approach	658.802 HIL The dark side of marketing communications:	658.802 IAC Kellogg on integrated marketing; the kellogg marketing faculty and the faculty integrated marketing communications at the medill school of journalism	658.802 JEN Social media marketing for business:	658.802 KIM Blue ocean shift: beyond competing: proven steps to inspire confidence and seize new growth	658.802 KOT Good works: marketing and corporate initiatives that build a better world and the bottom line	658.802 KUM Marketing as strategy: understanding the CEO's agenda for driving growth and innovation	Next

Table of contents
Chapter - 00: Introduction;Chapter - 01: You’re in charge of social media, now what?;Chapter - 02: The who/what/where of your social media and content audit;Chapter - 03: Social media governance and policy development;Chapter - 04: Content! Content! Content!;Chapter - 05: Training;Chapter - 06: Analytics and ROI;Chapter - 07: Employee advocacy and personal branding;Chapter - 08: In-house or outsource;Chapter - 09: Beware bright shiny syndrome;Chapter - 10: Your social media operating model;Chapter - 11: Giving up control;Chapter - 12: Paid social media;Chapter - 13: Hashtags;Chapter - 14: Humanity;Chapter - 15: Bringing it all together;

Social Media Marketing for Business provides a step-by-step roadmap to setting up effective workflows, team configurations, governance models and social media policies, alongside creating and measuring content and social media campaigns that have the competitive edge. Featuring insights from leading industry experts, it covers areas such as balancing social media ownership, measuring success using analytics and conducting a social media audit.

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