Social media marketing for business: (Record no. 5101)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01716nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230316162921.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230316b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781398603691 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | JEN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jenkins, Andrew |
| 245 ## - TITLE STATEMENT | |
| Title | Social media marketing for business: |
| Remainder of title | scaling an integrated social media strategy across your organization |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Kogan Page Ltd. |
| Place of publication, distribution, etc. | London |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 236 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 29.99 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Table of contents<br/>Chapter - 00: Introduction;Chapter - 01: You’re in charge of social media, now what?;Chapter - 02: The who/what/where of your social media and content audit;Chapter - 03: Social media governance and policy development;Chapter - 04: Content! Content! Content!;Chapter - 05: Training;Chapter - 06: Analytics and ROI;Chapter - 07: Employee advocacy and personal branding;Chapter - 08: In-house or outsource;Chapter - 09: Beware bright shiny syndrome;Chapter - 10: Your social media operating model;Chapter - 11: Giving up control;Chapter - 12: Paid social media;Chapter - 13: Hashtags;Chapter - 14: Humanity;Chapter - 15: Bringing it all together; |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Social Media Marketing for Business provides a step-by-step roadmap to setting up effective workflows, team configurations, governance models and social media policies, alongside creating and measuring content and social media campaigns that have the competitive edge. Featuring insights from leading industry experts, it covers areas such as balancing social media ownership, measuring success using analytics and conducting a social media audit. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing--Social aspects |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | IN385 | 20-02-2023 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 03/16/2023 | Bharatiya Sahitya Bhavana | 2062.54 | 658.802 JEN | 004782 | 03/16/2023 | 1 | 3136.95 | 03/16/2023 | Book |