The biography of a failed venture: decoding success secrets from the blackbox of a dead start-up

By:

Desai, Prashant

Publication details: HarperCollins Publishers Noida 2021Description: xxiv, 241 pISBN:

9789354229299

Subject(s):

DDC classification:

658.160954 DES

Summary: "In April 2017, Prashant Desai started a venture to build India’s first truly Indian sports brand D:FY (like Nike). In six months, Rajiv Mehta, who started Puma India and led it for seven years, joined him as a partner. In 30 months, the business lost Rs 30 crore, virtually wiping out all that Prashant had earned for nearly thirty years. The venture failed not because Prashant did not possess the necessary vision, determination, and courage; it failed because the number of things Prashant did wrong exceeded the number of things he did right. One could weep over the fuselage or decode the black box. So, when Prashant decided to decode it, new possibilities emerged, revealing a treasure trove of success secrets."

List(s) this item appears in: Non Fiction | Marketing

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Non-fiction	658.160954 DES (Browse shelf(Opens below))	1	Available		004426

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"In April 2017, Prashant Desai started a venture to build India’s first truly Indian sports brand D:FY (like Nike). In six months, Rajiv Mehta, who started Puma India and led it for seven years, joined him as a partner. In 30 months, the business lost Rs 30 crore, virtually wiping out all that Prashant had earned for nearly thirty years. The venture failed not because Prashant did not possess the necessary vision, determination, and courage; it failed because the number of things Prashant did wrong exceeded the number of things he did right. One could weep over the fuselage or decode the black box. So, when Prashant decided to decode it, new possibilities emerged, revealing a treasure trove of success secrets."

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