Introduction to social media marketing: a guide for absolute beginners

By:

Kelsey, Todd

Contributor(s):

Lyon, Brandon

Material type: Text

TextPublication details: Apress New York 2022Description: xii, 152 pISBN:

9781484256855

Subject(s):

DDC classification:

658.872 KEL

Summary: About this book Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Social Media Marketing has a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel. What You’ll Learn Understand basic functions for most social media tools, including how to get up and running See the benefits of social media tools and which one you should use for specific purposes Calculate the real ROI expected from using specific tools Utilize social media monitoring and analytics Who This Book Is For Those who need to get up to speed on a broad range of social media tools and techniques for business or personal use. This book is also suitable as a student reference.

List(s) this item appears in: Marketing | Public Policy & General Management

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.872 KEL (Browse shelf(Opens below))	1	Available		004052

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Previous								Next
Previous	658.872 HIN Social media marketing management: how to penetrate emerging markets and expand your customer base	658.872 KAG Digital marketing: strategy and tactics	658.872 KAN One million followers: how I built a massive social following in 30 days	658.872 KEL Introduction to social media marketing:	658.872 KOZ Influencers and creators: business, culture and practice	658.872 KRO Digital content marketing: creating value in practice	658.872 KUM Intelligent marketing: employing new-age technologies	Next

The Basics of Having Fun and Building Skills
Todd Kelsey
Pages 1-13
Skillbox: Content
Todd Kelsey
Pages 15-31
Facebook Pages
Todd Kelsey
Pages 33-51
Facebook Ads
Todd Kelsey
Pages 53-74
Twitter
Todd Kelsey
Pages 75-85
LinkedIn
Todd Kelsey
Pages 87-95
Hootsuite
Todd Kelsey
Pages 97-121
Social Media Monitoring and Analytics
Todd Kelsey
Pages 123-148
Back Matter
Pages 149-152

About this book
Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly.

Introduction to Social Media Marketing has a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel.
What You’ll Learn

Understand basic functions for most social media tools, including how to get up and running
See the benefits of social media tools and which one you should use for specific purposes
Calculate the real ROI expected from using specific tools
Utilize social media monitoring and analytics
Who This Book Is For
Those who need to get up to speed on a broad range of social media tools and techniques for business or personal use. This book is also suitable as a student reference.

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