Introduction to social media marketing: (Record no. 4258)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02235nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221216155200.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221216b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781484256855 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | KEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kelsey, Todd |
| 245 ## - TITLE STATEMENT | |
| Title | Introduction to social media marketing: |
| Remainder of title | a guide for absolute beginners |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Apress |
| Place of publication, distribution, etc. | New York |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 152 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 429.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | The Basics of Having Fun and Building Skills<br/>Todd Kelsey<br/>Pages 1-13<br/>Skillbox: Content<br/>Todd Kelsey<br/>Pages 15-31<br/>Facebook Pages<br/>Todd Kelsey<br/>Pages 33-51<br/>Facebook Ads<br/>Todd Kelsey<br/>Pages 53-74<br/>Twitter<br/>Todd Kelsey<br/>Pages 75-85<br/>LinkedIn<br/>Todd Kelsey<br/>Pages 87-95<br/>Hootsuite<br/>Todd Kelsey<br/>Pages 97-121<br/>Social Media Monitoring and Analytics<br/>Todd Kelsey<br/>Pages 123-148<br/>Back Matter<br/>Pages 149-152<br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | About this book<br/>Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly.<br/><br/>Introduction to Social Media Marketing has a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel.<br/>What You’ll Learn<br/><br/>Understand basic functions for most social media tools, including how to get up and running<br/>See the benefits of social media tools and which one you should use for specific purposes<br/>Calculate the real ROI expected from using specific tools<br/>Utilize social media monitoring and analytics<br/>Who This Book Is For<br/>Those who need to get up to speed on a broad range of social media tools and techniques for business or personal use. This book is also suitable as a student reference. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Online Social Networks |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social Media - Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lyon, Brandon |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | IB/IN/779 | 24-11-2022 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 12/16/2022 | International Book Centre | 300.30 | 2 | 658.872 KEL | 004052 | 02/13/2025 | 01/30/2025 | 1 | 429.00 | 12/16/2022 | Book |