How people buy online: the psychology behind consumer behaviour

By:

Gupta, Seema

Material type: Text

TextPublication details: Sage Publications India Pvt. Ltd. New Delhi 2021Description: xiv, 258 pISBN:

9789353887537

Subject(s):

DDC classification:

658.8342 GUP

Summary: This book shows how people buy online proves it is possible. Not only does it break the myths about online shopping behaviour, but it also reveals some deep marketing insights for consumer engagement by delving into consumer psychology and behavioural economics. This unique intersection of marketing with psychology makes this book an absorbing read, especially for management professionals.

List(s) this item appears in: Marketing | Public Policy & General Management

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.8342 GUP (Browse shelf(Opens below))	1	Checked out	03/03/2025	003479

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Previous	658.8342 CUR Consumer expectations: micro foundations and macro impact	658.8342 DIX Consumer behaviour in hospitality and tourism	658.8342 GBA Consumer behaviour and digital transformation	658.8342 GUP How people buy online:	658.8342 HAR Human-driven experience: the battle for trust in the digital age	658.8342 HAW Consumer Behavior: building marketing strategy	658.8342 HAW Consumer behavior: building marketing strategy	Next

Table of Contents:

1: Psychology of a Digital Consumer
2: Putting Science Back in Marketing
3: How to Make Someone Say Yes
4: Perceived Risk
5: The Art of Fascination in Marketing
6: Memory and Marketing
7: Perception: How Customers See You
8: Emotions in Marketing
9: Why Do You Buy?
10: Price Is About Perception!
11: Social Media Marketing
12: Designing the Perfect Website
13: Power of Persuasive Writing
14: The Power of Imagery

This book shows how people buy online proves it is possible. Not only does it break the myths about online shopping behaviour, but it also reveals some deep marketing insights for consumer engagement by delving into consumer psychology and behavioural economics. This unique intersection of marketing with psychology makes this book an absorbing read, especially for management professionals.

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