How people buy online: (Record no. 4257)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01468nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221109115128.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221109b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789353887537 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Item number | GUP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gupta, Seema |
| 245 ## - TITLE STATEMENT | |
| Title | How people buy online: |
| Remainder of title | the psychology behind consumer behaviour |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Sage Publications India Pvt. Ltd. |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 258 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 550.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Table of Contents:<br/><br/>1: Psychology of a Digital Consumer<br/>2: Putting Science Back in Marketing<br/>3: How to Make Someone Say Yes<br/>4: Perceived Risk<br/>5: The Art of Fascination in Marketing<br/>6: Memory and Marketing<br/>7: Perception: How Customers See You<br/>8: Emotions in Marketing<br/>9: Why Do You Buy?<br/>10: Price Is About Perception!<br/>11: Social Media Marketing<br/>12: Designing the Perfect Website<br/>13: Power of Persuasive Writing<br/>14: The Power of Imagery |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book shows how people buy online proves it is possible. Not only does it break the myths about online shopping behaviour, but it also reveals some deep marketing insights for consumer engagement by delving into consumer psychology and behavioural economics. This unique intersection of marketing with psychology makes this book an absorbing read, especially for management professionals. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing--Psychological aspects |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Accession Number | Checked out | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | IB/IN/663 | 21-10-2022 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 11/09/2022 | International Book Centre | 385.00 | 1 | 1 | 658.8342 GUP | 003479 | 03/03/2025 | 09/04/2024 | 09/04/2024 | 1 | 550.00 | 11/09/2022 | Book |