Consumer behavior: a digital native

By:

Jain, Varsha

Contributor(s):

Material type: Text

TextPublication details: Pearson India Education Services Pvt. Ltd. Noida 2019Description: xxi, 456 pISBN:

9789353437695

Subject(s):

DDC classification:

658.8342 JAI

Summary: Consumer expectations have undergone a paradigm shift since the dawn of the digital age. Offering a comprehensive view of a field that is evolving at an unprecedented pace, Consumer Behavior - A Digital Native, First Edition, is an honest attempt to capture and showcase how the millennial consumer is responding to the democratization of digital technology. Encompassing pioneering concepts, latest developments and in-depth case studies, this book combines a practical, real-world focus with visual pedagogy to present an engaging and exciting look at the changes in consumption pattern of the digital natives. This text will be of great interest to students, professors, readers, and entrepreneurs as it brings forth a pedagogical, framework-driven approach mostly lacking across academic and corporate circuits.

List(s) this item appears in: Marketing | Operation & quantitative Techniques

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.8342 JAI (Browse shelf(Opens below))	1	Available		003557

Browsing Indian Institute of Management LRC shelves, Shelving location: General Stacks, Collection: Marketing Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.8342 HAW Consumer behavior: building marketing strategy	658.8342 HOF Consumer behavior: understanding consumers-designing marketing activities	658.8342 HUA Consumer psychology: theories & applications	658.8342 JAI Consumer behavior:	658.8342 KAR Handbook of research methods in consumer psychology	658.8342 KAR Consumer behavior	658.8342 KUM Consumer behaviour: the Indian context (concepts and cases)	Next

Table of Content
"1. Understanding the Emergence of Digital Native's Behavior 2. Perception 3. Learning 4. Motivation 5. Beliefs, Values, Lifestyle, Attitude, and Personality 6. Influence of Digital, Social Media, and Mobile 7. Influence of Reference Groups 8. Cultural Influence 9. Information Processing 10. Decision-making 11. Luxury and Consumer Behavior "

Consumer expectations have undergone a paradigm shift since the dawn of the digital age. Offering a comprehensive view of a field that is evolving at an unprecedented pace, Consumer Behavior - A Digital Native, First Edition, is an honest attempt to capture and showcase how the millennial consumer is responding to the democratization of digital technology. Encompassing pioneering concepts, latest developments and in-depth case studies, this book combines a practical, real-world focus with visual pedagogy to present an engaging and exciting look at the changes in consumption pattern of the digital natives. This text will be of great interest to students, professors, readers, and entrepreneurs as it brings forth a pedagogical, framework-driven approach mostly lacking across academic and corporate circuits.

There are no comments on this title.

to post a comment.