MARC details
| 000 -LEADER |
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| fixed length control field |
01854nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221116122139.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
221116b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9789353437695 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8342 |
| Item number |
JAI |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jain, Varsha |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Consumer behavior: |
| Remainder of title |
a digital native |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc. |
Pearson India Education Services Pvt. Ltd. |
| Place of publication, distribution, etc. |
Noida |
| Date of publication, distribution, etc. |
2019 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 456 p. |
| 365 ## - TRADE PRICE |
|---|
| Price type code |
INR |
| Price amount |
725.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
<br/>Table of Content<br/>"1. Understanding the Emergence of Digital Native's Behavior 2. Perception 3. Learning 4. Motivation 5. Beliefs, Values, Lifestyle, Attitude, and Personality 6. Influence of Digital, Social Media, and Mobile 7. Influence of Reference Groups 8. Cultural Influence 9. Information Processing 10. Decision-making 11. Luxury and Consumer Behavior " |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
<br/>Consumer expectations have undergone a paradigm shift since the dawn of the digital age. Offering a comprehensive view of a field that is evolving at an unprecedented pace, Consumer Behavior - A Digital Native, First Edition, is an honest attempt to capture and showcase how the millennial consumer is responding to the democratization of digital technology. Encompassing pioneering concepts, latest developments and in-depth case studies, this book combines a practical, real-world focus with visual pedagogy to present an engaging and exciting look at the changes in consumption pattern of the digital natives. This text will be of great interest to students, professors, readers, and entrepreneurs as it brings forth a pedagogical, framework-driven approach mostly lacking across academic and corporate circuits. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Motivation research (Marketing) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schultz, Duane |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sheth, Jagdish N. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |