Global business

By:

Peng, Mike W

Contributor(s):

Srivastava, Deepak K

Material type: Text

TextPublication details: Cengage Learning India Pvt. Ltd. Delhi 2019Edition: 2ndDescription: xviii, 582 pISBN:

9789353500399

Subject(s):

DDC classification:

338.88 PEN

Summary: Global Business presents a strategic perspective of all the important international business concepts as per the need of the Indian curriculum. The comprehensive coverage of topics is supported with numerous examples, cases and insights from the Indian business environment. The boxed inserts, In Focus, reflect the real-life situations allowing readers to analyze, apply and improve their thinking. This textbook not only intends to serve the students of management, but would also be a useful literature for scholars, researchers and practitioners in this field.

List(s) this item appears in: Public Policy & General Management

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Public Policy & General Management	338.88 PEN (Browse shelf(Opens below))	1	Available		003552

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Part 1 Laying Foundations

Chapter 1: Globalizing Business

Chapter 2: Understanding Politics, Laws, and Economics

Chapter 3: Emphasizing Cultures, Ethics, and Norms

Chapter 4: Leveraging Capabilities Globally

Part 2 Acquiring Tools

Chapter 5: Trading Across Borders

Chapter 6: Investing Abroad Directly

Chapter 7: Dealing with Foreign Exchange

Chapter 8: Global and Regional

Part 3 Strategizing around the Globe

Chapter 9: Entering Foreign Markets

Chapter 10: Entrepreneurial Firms

Chapter 11: Alliances and Acquisitions

Chapter 12: Managing Competitive Dynamics

Chapter 13: Strategy and Structure

Part 4 Building Functional Excellence

Chapter 14: Human Resource Management

Chapter 15: Marketing and Supply Chain Management

Chapter 16: Governing the Corporation

Chapter 17: Corporate Social Responsibility

Integrative Cases

Glossary

Index

Global Business presents a strategic perspective of all the important international business concepts as per the need of the Indian curriculum. The comprehensive coverage of topics is supported with numerous examples, cases and insights from the Indian business environment. The boxed inserts, In Focus, reflect the real-life situations allowing readers to analyze, apply and improve their thinking. This textbook not only intends to serve the students of management, but would also be a useful literature for scholars, researchers and practitioners in this field.

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