Consumer behavior, concepts and applications

By:

Loudon, David L

Contributor(s):

Bitta, Albert J. Della

Material type: Text

TextPublication details: McGraw Hill Education (India) Pvt. Ltd. New Delhi 2018Edition: 4thDescription: xxiii, 788 pISBN:

9780070473812

Subject(s):

Consumer behavior

DDC classification:

658.8342 LOU

Summary: This book is written for the beginning students of consumers behavior, Whether he or she is at the undergraduate or the graduate level, with the purpose of blending both concepts and application from the field of consumer behavior. No special assumptions have been made regarding student preparation for this text. Although many will have had previous exposure to some of the behavioral concepts discussed,all can benefit from a review of these topics and an examination of them from a managerial perspective. Thus, the concepts presented here are regarded as extremely valuable for the carrier-oriented student in general and indispensable for the marketing major.

List(s) this item appears in: Marketing | Public Policy & General Management

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.8342 LOU (Browse shelf(Opens below))	1	Available		000572

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Previous	658.8342 KUM Consumer behaviour: the Indian context (concepts and cases)	658.8342 LEW The brain sell: when science meets shopping; how the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop	658.8342 LIN Buy ology: truth and lies about why we buy	658.8342 LOU Consumer behavior, concepts and applications	658.8342 MAJ Consumer behaviour: insights from Indian market	658.8342 MES Marketing analytics: statistical tools for marketing and consumer behavior using SPSS	658.8342 PLE Branded mind:	Next

ART I: STUDYING CONSUMER BEHAVIOR

Chapter 1. Introduction Chapter 2. Understanding Consumers and Market Segments

PART II: ENVIRONMENTAL INFLUENCES ON CONSUMER BEHAVIOR

Chapter 3. Culture Chapter 4. Subcultures Chapter 5. Social Class Chapter 6. Social Groups Chapter 7. family Chapter 8. Personal influence and diffusion of innovations

PART III: INDIVIDUAL DETERMINANTS OF CONSUMER BEHAVIOR

Chapter 9. Personality and self-concept Chapter 10.Motivation and involvement Chapter 11.Information Processing Chapter 12.Learning and Memory Chapter 13.Attitudes Chapter 14.Changing Attitudes

PART IV: CONSUMER DECISION PROCESSES

Chapter 15.Problem Recognition Chapter 16.search and evaluation Chapter 17.Purchasing Processes Chapter18.Postpurchase Behavior

PART V: ADDITIONAL DIMENSIONS

Chapter 19.Modeling and researching consumer behavior Chapter 20.Consumerism Chapter 21.Organizational buyer behavior

Cases Notes Index

This book is written for the beginning students of consumers behavior, Whether he or she is at the undergraduate or the graduate level, with the purpose of blending both concepts and application from the field of consumer behavior.
No special assumptions have been made regarding student preparation for this text. Although many will have had previous exposure to some of the behavioral concepts discussed,all can benefit from a review of these topics and an examination of them from a managerial perspective. Thus, the concepts presented here are regarded as extremely valuable for the carrier-oriented student in general and indispensable for the marketing major.

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