Consumer behavior, concepts and applications (Record no. 287)

MARC details
000 -LEADER
fixed length control field 02200nam a22002177a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190830192457.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190830b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070473812
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
Item number LOU
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Loudon, David L.
245 ## - TITLE STATEMENT
Title Consumer behavior, concepts and applications
250 ## - EDITION STATEMENT
Edition statement 4th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. McGraw Hill Education (India) Pvt. Ltd.
Place of publication, distribution, etc. New Delhi
Date of publication, distribution, etc. 2018
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 788 p.
365 ## - TRADE PRICE
Price type code INR
Price amount 895.00
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note ART I: STUDYING CONSUMER BEHAVIOR<br/><br/>Chapter 1. Introduction Chapter 2. Understanding Consumers and Market Segments<br/><br/>PART II: ENVIRONMENTAL INFLUENCES ON CONSUMER BEHAVIOR<br/><br/>Chapter 3. Culture Chapter 4. Subcultures Chapter 5. Social Class Chapter 6. Social Groups Chapter 7. family Chapter 8. Personal influence and diffusion of innovations<br/><br/>PART III: INDIVIDUAL DETERMINANTS OF CONSUMER BEHAVIOR<br/><br/>Chapter 9. Personality and self-concept Chapter 10.Motivation and involvement Chapter 11.Information Processing Chapter 12.Learning and Memory Chapter 13.Attitudes Chapter 14.Changing Attitudes <br/><br/>PART IV: CONSUMER DECISION PROCESSES<br/><br/>Chapter 15.Problem Recognition Chapter 16.search and evaluation Chapter 17.Purchasing Processes Chapter18.Postpurchase Behavior<br/><br/>PART V: ADDITIONAL DIMENSIONS<br/><br/>Chapter 19.Modeling and researching consumer behavior Chapter 20.Consumerism Chapter 21.Organizational buyer behavior<br/><br/>Cases Notes Index
520 ## - SUMMARY, ETC.
Summary, etc. This book is written for the beginning students of consumers behavior, Whether he or she is at the undergraduate or the graduate level, with the purpose of blending both concepts and application from the field of consumer behavior.<br/>No special assumptions have been made regarding student preparation for this text. Although many will have had previous exposure to some of the behavioral concepts discussed,all can benefit from a review of these topics and an examination of them from a managerial perspective. Thus, the concepts presented here are regarded as extremely valuable for the carrier-oriented student in general and indispensable for the marketing major.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bitta, Albert J. Della
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Bill No Bill Date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Accession Number Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Marketing IN28349 22-05-2019 Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 06/17/2019 Overseas Press India Private 670.35   658.8342 LOU 000572 08/30/2019 1 895.00 08/30/2019 Book

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