New products management

By:

Crawford, Merle

Contributor(s):

Benedetto, Anthony Di

Material type: Text

TextPublication details: McGraw Hill Education (India) Pvt. Ltd. Chennai 2020Edition: 11thDescription: xviii, 546 pISBN:

9789389949810

Subject(s):

New products--Management

DDC classification:

658.575 CRA

Summary: New Products Management, now in its eleventh edition, is a comprehensive textbook on new product development and management. The book takes the management approach with the perspective of marketing. The text is interspersed with real-life examples and take-aways for practicing managers apart from providing a great many “best practices” of various industries. Also, the various stages of the new products process have been discussed in detail.

List(s) this item appears in: Marketing | Public Policy & General Management

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.575 CRA (Browse shelf(Opens below))	1	Available		002535

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Previous								Next
Previous	658.5342 SOL The new chameleons: how to connect with consumers who defy categorization	658.575 BAN Product leadership:	658.575 CAG Inspired:	658.575 CRA New products management	658.575 EYA Hooked: how to build habit-forming products	658.5752 DIA My robot gets me: how social design can make new products more human	658.7 LI Dual-channel supply chain decisions with risk-averse behavior	Next

PART ONE
Overview and Opportunity Identification/Selection
1. The Strategic Elements of Product Development
2. The New Products Process
3. Opportunity Identification and Selection: Strategic Planning for New Products

PART TWO
Concept Generation
4. Creativity and the Product Concept
5. Finding and Solving Customers’ Problems
6. Analytical Attribute Approaches: Introduction and Perceptual Mapping
7. Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques

PART THREE
Concept/Project Evaluation
8. The Concept Evaluation System
9. Concept Testing
10. The Full Screen
11. Sales Forecasting and Financial Analysis
12. Product Protocol

PART FOUR
Development
13. Design
14. Development Team Management
15. Product Use Testing

PART FIVE
Launch
16. Strategic Launch Planning
17. Implementation of the Strategic Plan
18. Market Testing
19. Launch Management
20. Public Policy Issues

New Products Management, now in its eleventh edition, is a comprehensive textbook on new product development and management. The book takes the management approach with the perspective of marketing. The text is interspersed with real-life examples and take-aways for practicing managers apart from providing a great many “best practices” of various industries. Also, the various stages of the new products process have been discussed in detail.

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