Retail marketing in the modern age

By:

Chaudhary, Prashant

Material type: Text

TextPublication details: Sage Publications India Pvt. Ltd. New Delhi 2016Description: xx, 419 pISBN:

9789351508694

Subject(s):

DDC classification:

658.827 CHA

Summary: What differentiates one brand from the others in the retail industry? What does brand experience and promise mean, and what does it take to build store patronage loyalty? Retail Marketing in the Modern Age delves deep into contemporary retail marketing concepts and strategies that are instrumental in creating and building successful retail brands across the globe. Drawing from his professional experience in retail industry, the author discusses the factors influencing the patronage behavior of customers in a lucid and accessible language. It essentially focuses on the traditional and extended retail marketing mix elements in the context of modern retailing. By virtue of this approach, the book fills the existing content and literature gap and at the same time captures the essence of new-age retail marketing. Key Features • Up-to-date coverage of new formats of retailing such as omni-channel retailing • Focus on social media marketing and social media analytics, which are now crucial in designing digital marketing and public relations strategies and tactics • Practical orientation with multiple examples, cases, and exercises requiring critical understanding of concepts

List(s) this item appears in: Marketing | Operation & quantitative Techniques

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.827 CHA (Browse shelf(Opens below))	1	Available		G00540
Book	Indian Institute of Management LRC General Stacks	Marketing	658.827 CHA (Browse shelf(Opens below))	1	Available		002000

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Table of content

Preface Acknowledgements Fundamentals of Retailing Retail Formats and Classification of Retailers E-Retailing Business Environment for E-Retailing Positioning and Promotion: Pragmatism with Romanticism Merchandise Management and Private Label Brands Retail Pricing: Strategies and Techniques Managing People: HRM in Retailing Physical Environment and Pervasive Creativity: Bringing the Retail Store Alive Location Strategy The Pyramid of Performance Patronage Loyalty and Customer Relationship Management Public Relations and Strategic CSR Store Management Mall Management Bibliography Index
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What differentiates one brand from the others in the retail industry? What does brand experience and promise mean, and what does it take to build store patronage loyalty?

Retail Marketing in the Modern Age delves deep into contemporary retail marketing concepts and strategies that are instrumental in creating and building successful retail brands across the globe.

Drawing from his professional experience in retail industry, the author discusses the factors influencing the patronage behavior of customers in a lucid and accessible language. It essentially focuses on the traditional and extended retail marketing mix elements in the context of modern retailing. By virtue of this approach, the book fills the existing content and literature gap and at the same time captures the essence of new-age retail marketing.

Key Features

• Up-to-date coverage of new formats of retailing such as omni-channel retailing

• Focus on social media marketing and social media analytics, which are now crucial in designing digital marketing and public relations strategies and tactics

• Practical orientation with multiple examples, cases, and exercises requiring critical understanding of concepts

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