Retail marketing in the modern age (Record no. 2168)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02599nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220228155352.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220228b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789351508694 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | CHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chaudhary, Prashant |
| 245 ## - TITLE STATEMENT | |
| Title | Retail marketing in the modern age |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Sage Publications India Pvt. Ltd. |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 419 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 550.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Table of content<br/><br/>Preface Acknowledgements Fundamentals of Retailing Retail Formats and Classification of Retailers E-Retailing Business Environment for E-Retailing Positioning and Promotion: Pragmatism with Romanticism Merchandise Management and Private Label Brands Retail Pricing: Strategies and Techniques Managing People: HRM in Retailing Physical Environment and Pervasive Creativity: Bringing the Retail Store Alive Location Strategy The Pyramid of Performance Patronage Loyalty and Customer Relationship Management Public Relations and Strategic CSR Store Management Mall Management Bibliography Index <br/>For instructors<br/>INSPECTION COPY<br/>SPECIAL OFFER<br/>Purchasing options<br/>Please select a format:<br/><br/><br/>Paperback<br/>ISBN: 9789351508694<br/>₹550.00<br/>Order from:<br/>Buy from SAGE<br/>Amazon<br/>FlipKart<br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | What differentiates one brand from the others in the retail industry? What does brand experience and promise mean, and what does it take to build store patronage loyalty? <br/><br/>Retail Marketing in the Modern Age delves deep into contemporary retail marketing concepts and strategies that are instrumental in creating and building successful retail brands across the globe.<br/><br/>Drawing from his professional experience in retail industry, the author discusses the factors influencing the patronage behavior of customers in a lucid and accessible language. It essentially focuses on the traditional and extended retail marketing mix elements in the context of modern retailing. By virtue of this approach, the book fills the existing content and literature gap and at the same time captures the essence of new-age retail marketing.<br/><br/>Key Features<br/><br/>• Up-to-date coverage of new formats of retailing such as omni-channel retailing<br/><br/>• Focus on social media marketing and social media analytics, which are now crucial in designing digital marketing and public relations strategies and tactics<br/><br/>• Practical orientation with multiple examples, cases, and exercises requiring critical understanding of concepts |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Retail trade |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | TB5369 | 12-02-2022 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 02/28/2022 | Technical Bureau India Pvt. Ltd. | 385.00 | 1 | 658.827 CHA | 002000 | 01/16/2023 | 01/02/2023 | 1 | 550.00 | 02/28/2022 | Book | ||||
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 08/30/2024 | Gratis Book | 658.827 CHA | G00540 | 08/30/2024 | 1 | 495.00 | 08/30/2024 | Book |