Digital marketing

By:

Gupta, Seema

Material type: Text

TextPublication details: McGraw Hill Education (India) Pvt. Ltd. Chennai 2018Edition: 2ndDescription: xxxiv, 530 pISBN:

9789353169787

Subject(s):

DDC classification:

658.872 GUP

Summary: OVERVIEW Built to focus on what matters most in today’s high-tech, globalised world, the second edition of Digital Marketing combines curricula needs with practitioners’ insights from across the entire spectrum of the subject area. The book takes a thoroughly application-based approach and is useful for both beginners trying to understand the nuances of the subject as well as practitioners needing managerial insights. The text is replete with images for better understanding of the workings of the most popular digital marketing platforms and a plethora of Pedagogical features aid easy understanding and retention of concepts and applications.

List(s) this item appears in: Marketing

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.872 GUP (Browse shelf(Opens below))	1	Checked out	04/16/2025	001947

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Table of content

Chapter 1 Introduction to Digital Marketing
Chapter 2 Display Advertising
Chapter 3 Search Engine Advertising
Chapter 4 Social Media Marketing
Chapter 5 Facebook Marketing
Chapter 6 LinkedIn
Chapter 7 Twitter Marketing
Chapter 8 Emerging Platforms
Chapter 9 Mobile Marketing
Chapter 10 Search Engine Optimization
Chapter 11 Digital Analytics
Chapter 12 Video Marketing

Web Chapters
Chapter 13 Online Reputation Management
Chapter 14 Technological Advancements in Digital Marketing

OVERVIEW
Built to focus on what matters most in today’s high-tech, globalised world, the second edition of Digital Marketing combines curricula needs with practitioners’ insights from across the entire spectrum of the subject area. The book takes a thoroughly application-based approach and is useful for both beginners trying to understand the nuances of the subject as well as practitioners needing managerial insights. The text is replete with images for better understanding of the workings of the most popular digital marketing platforms and a plethora of Pedagogical features aid easy understanding and retention of concepts and applications.

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