Digital marketing (Record no. 2143)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01706nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240925200412.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220225b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789353169787 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | GUP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gupta, Seema |
| 245 ## - TITLE STATEMENT | |
| Title | Digital marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | McGraw Hill Education (India) Pvt. Ltd. |
| Place of publication, distribution, etc. | Chennai |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiv, 530 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 810.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Table of content<br/><br/>Chapter 1 Introduction to Digital Marketing<br/>Chapter 2 Display Advertising <br/>Chapter 3 Search Engine Advertising<br/>Chapter 4 Social Media Marketing<br/>Chapter 5 Facebook Marketing<br/>Chapter 6 LinkedIn<br/>Chapter 7 Twitter Marketing<br/>Chapter 8 Emerging Platforms<br/>Chapter 9 Mobile Marketing<br/>Chapter 10 Search Engine Optimization<br/>Chapter 11 Digital Analytics<br/>Chapter 12 Video Marketing<br/><br/><br/>Web Chapters<br/>Chapter 13 Online Reputation Management<br/>Chapter 14 Technological Advancements in Digital Marketing |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | OVERVIEW<br/>Built to focus on what matters most in today’s high-tech, globalised world, the second edition of Digital Marketing combines curricula needs with practitioners’ insights from across the entire spectrum of the subject area. The book takes a thoroughly application-based approach and is useful for both beginners trying to understand the nuances of the subject as well as practitioners needing managerial insights. The text is replete with images for better understanding of the workings of the most popular digital marketing platforms and a plethora of Pedagogical features aid easy understanding and retention of concepts and applications. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social media |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Accession Number | Checked out | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | TB5369 | 12-02-2022 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 02/25/2022 | Technical Bureau India Pvt. Ltd. | 567.00 | 7 | 3 | 658.872 GUP | 001947 | 04/16/2025 | 01/16/2025 | 01/16/2025 | 1 | 810.00 | 02/25/2022 | Book |