Consumer behavior: a South Asian perspective

Table of content

PART 1 Introduction

1 What Is CB and Why Should I Care?

2 Value and the Consumer Behavior Framework



PART 2 Internal Influences

3 Consumer Learning Starts Here: Perception

4 Comprehension, Memory, and Cognitive Learning

5 Motivation and Emotion: Driving Consumer Behavior

6 Personality, Lifestyles, and the Self-Concept

7 Attitudes and Attitude Change



PART 3 External Influences

8 Group and Interpersonal Influence

9 Consumer Culture

10 Microcultures



PART 4 Situations and Decision Making

11 Consumers in Situations

12 Decision Making I: Need Recognition and Search

13 Decision Making II: Alternative Evaluation and Choice

14 Consumer Behavior Research and Modeling



PART 5 Consumption and Beyond

15 Consumption to Satisfaction

16 Consumer Relationships

17 Consumer and Marketing Misbehavior with Consumerism

18 Organizational Buying Behavior



Endnotes

Glossary

Index

4LTR Press, a Cengage Learning product, is a widely acclaimed concept of learning with a simple approach—creating an innovative teaching and learning solution built around today's learners and teachers. The idea behind bringing out this series of books is to introduce students and teachers in India to an innovative concept in management studies. Since the launch, 4LTR Press has helped more than 1,800,000 college students at over 2,000 schools succeed worldwide.



CB, a 4LTR Press product, takes into account and integrates the inputs from discipline-specific focus groups, conversations, and surveys; and presents the content in a visually-engaging page layout, keeping intact the high-quality content instructors need. It adopts a persuasive visual medium and offers a balanced approach, demonstrating how to use consumer behavior information gathered through different research tools to make strategic marketing decisions. The book aims at enjoyable reading and easy attention using comprehensive pedagogical features.