Consumer behavior: a South Asian perspective (Record no. 2135)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02608nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220224152756.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220224b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131530719 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Item number | BAB |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Babin, Barry J. |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behavior: a South Asian perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Cengage Learning India Pvt. Ltd. |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 502 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 849.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Table of content<br/><br/>PART 1 Introduction <br/><br/>1 What Is CB and Why Should I Care?<br/><br/>2 Value and the Consumer Behavior Framework<br/><br/> <br/><br/>PART 2 Internal Influences<br/><br/>3 Consumer Learning Starts Here: Perception<br/><br/>4 Comprehension, Memory, and Cognitive Learning<br/><br/>5 Motivation and Emotion: Driving Consumer Behavior<br/><br/>6 Personality, Lifestyles, and the Self-Concept<br/><br/>7 Attitudes and Attitude Change<br/><br/> <br/><br/>PART 3 External Influences<br/><br/>8 Group and Interpersonal Influence<br/><br/>9 Consumer Culture<br/><br/>10 Microcultures <br/><br/> <br/><br/>PART 4 Situations and Decision Making<br/><br/>11 Consumers in Situations<br/><br/>12 Decision Making I: Need Recognition and Search<br/><br/>13 Decision Making II: Alternative Evaluation and Choice<br/><br/>14 Consumer Behavior Research and Modeling<br/><br/> <br/><br/>PART 5 Consumption and Beyond<br/><br/>15 Consumption to Satisfaction<br/><br/>16 Consumer Relationships<br/><br/>17 Consumer and Marketing Misbehavior with Consumerism<br/><br/>18 Organizational Buying Behavior<br/><br/> <br/><br/>Endnotes<br/><br/>Glossary<br/><br/>Index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | 4LTR Press, a Cengage Learning product, is a widely acclaimed concept of learning with a simple approach—creating an innovative teaching and learning solution built around today's learners and teachers. The idea behind bringing out this series of books is to introduce students and teachers in India to an innovative concept in management studies. Since the launch, 4LTR Press has helped more than 1,800,000 college students at over 2,000 schools succeed worldwide.<br/><br/> <br/><br/>CB, a 4LTR Press product, takes into account and integrates the inputs from discipline-specific focus groups, conversations, and surveys; and presents the content in a visually-engaging page layout, keeping intact the high-quality content instructors need. It adopts a persuasive visual medium and offers a balanced approach, demonstrating how to use consumer behavior information gathered through different research tools to make strategic marketing decisions. The book aims at enjoyable reading and easy attention using comprehensive pedagogical features. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Harris, Eric G. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mohan, Ashutosh |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | TB5369 | 12-02-2022 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 02/24/2022 | Technical Bureau India Pvt. Ltd. | 594.30 | 658.8342 BAB | 001924 | 02/24/2022 | 1 | 849.00 | 02/24/2022 | Book |