Business communication: connecting in a digital world

By:

Lesikar, Raymond V

Contributor(s):

Material type: Text

TextPublication details: McGraw Hill Education (India) Pvt. Ltd. New Delhi 2015Edition: 13thDescription: xxxvii, 772 pISBN:

9789351342960

Subject(s):

DDC classification:

651.7 LES

Summary: The book takes a unique problem-solving approach, the text successfully integrates current technologies and trends while maintaining an emphasis on the fundamentals – careful analysis of the communication problem, development of an audience-focused solution, and clear, correct use of language and visuals.

List(s) this item appears in: Public Policy & General Management | Marketing

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Public Policy & General Management	651.7 LES (Browse shelf(Opens below))	1	Available		000472

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Previous	650.144 CHE Case interview secrets : a former McKinsey interviewer reveals how to get multiple job offers in consulting	650.72 HUN Research design in business and management: a practical guide for students and researchers	651.504261 WOO Patient safety now:	651.7 LES Business communication: connecting in a digital world	651.73 SHA Speak with impact	657.0285 MYE Self-service data analytics and governance for managers	657.7 ZYL Fair value measurements: practical guidance and implementation	Next

Table of Content

PART 1: INTRODUCTION Chapter 1: Understanding Workplace Communication Chapter 2: Communicating Across Cultures PART 2: FUNDAMENTALS OF BUSINESS WRITING Chapter 3: Adapting Your Words to Your Readers Chapter 4: Constructing Clear Sentences and Paragraphs Chapter 5: Writing for a positive Effect PART 3: BASIC PATTERNS OF BUSINESS MESSAGES Chapter 6: Choosing the Best Process and Forms Chapter 7: Getting to the Point in Good-News and Neutral Messages Chapter 8: Maintaining Goodwill in Bad-News Messages Chapter 9: Making your case with Persuasive Message and Proposals Chapter 10: Conducting a Winning Job Campaign PART 4: FUNDAMENTALS OF REPORT WRITING Chapter 11: Preparing Informative and Influential Business Reports Chapter 12: Choosing the Right Type of Report Chapter 13: Conducting Research for Decision Makers Chapter 14: Using Visuals to make your Point PART 5: ORAL FORMS OF BUSINESS COMMUNICATION Chapter 15: Communicating Effectively in Meetings and Conversations Chapter 16: Delivering Oral Reports and Business Speeches PART 6: ELEMENTS OF PROFESSIONALISM: TECHNOLOGICAL PROFICIENCY AND CORRECTNESS Chapter 17: Leveraging Technology for Better Writing Chapter 18: Conveying Professionalism through Correctness Appendix A: Corrections for the self-Administered Diagnostics Test of Correctness Appendix B: Physical Presentation of Letters, Memos, and Reports Appendix C: General Grading Symbols Appendix D: Grading Codes and Checklists: Message and Reports Appendix E: Documentation and the Bibliography

The book takes a unique problem-solving approach, the text successfully integrates current technologies and trends while maintaining an emphasis on the fundamentals – careful analysis of the communication problem, development of an audience-focused solution, and clear, correct use of language and visuals.

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