Handbook on the psychology of pricing: 100+ effects on persuasion and influence every entrepreneur, marketer and pricing manager needs to know

By:

Husemann-Kopetzky, Markus

Material type: Text

TextPublication details: Pricing School Press USA 2018Description: 186 pISBN:

9783947897001

Subject(s):

DDC classification:

658.8 HUS

Summary: This book is required reading for entrepreneurs, general and category managers, marketers, product and brand managers, pricing strategists, management consultants, and business students who are interested in adding an invaluable pricing edge to their business practice and personal pricing quiver.

List(s) this item appears in: Operation & quantitative Techniques | HR & OB

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Operations Management & Quantitative Techniques	658.8 HUS (Browse shelf(Opens below))	1	Checked out	01/04/2025	001816

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This book is required reading for entrepreneurs, general and category managers, marketers, product and brand managers, pricing strategists, management consultants, and business students who are interested in adding an invaluable pricing edge to their business practice and personal pricing quiver.

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