Handbook on the psychology of pricing: 100+ effects on persuasion and influence every entrepreneur, marketer and pricing manager needs to know (Record no. 1474)

MARC details
000 -LEADER
fixed length control field 00918nam a22001937a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220221123823.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220221b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783947897001
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number HUS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Husemann-Kopetzky, Markus
245 ## - TITLE STATEMENT
Title Handbook on the psychology of pricing: 100+ effects on persuasion and influence every entrepreneur, marketer and pricing manager needs to know<br/>
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Pricing School Press
Place of publication, distribution, etc. USA
Date of publication, distribution, etc. 2018
300 ## - PHYSICAL DESCRIPTION
Extent 186 p.
365 ## - TRADE PRICE
Price type code INR
Price amount 1995
520 ## - SUMMARY, ETC.
Summary, etc. This book is required reading for entrepreneurs, general and category managers, marketers, product and brand managers, pricing strategists, management consultants, and business students who are interested in adding an invaluable pricing edge to their business practice and personal pricing quiver.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Pricing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Pricing--Psychological aspects
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Bill No Bill Date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Accession Number Checked out Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Operations Management & Quantitative Techniques 21-22/8686 07-02-2022 Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 02/21/2022 Bharat Book Distributors 1494.26 1 658.8 HUS 001816 01/04/2025 12/05/2024 12/05/2024 1 1995.00 02/21/2022 Book

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