Marketing chronicles: a compendium of global and local marketing insights from the pre-smartphone and post-smartphone eras

By:

Dwivedi , Nimish V

Material type: Text

TextPublication details: Notion Press Media Pvt Ltd. Chennai 2017Description: xv, 135 pISBN:

9781947949157

Subject(s):

DDC classification:

658.8 DWI

Summary: From a marketing professional, practitioner and observer, this compendium will be useful for all students of marketing and practitioners. Filled with concepts explained through real examples and cases, the book focuses on insights, interesting concepts and informative observations. Covers a vast spectrum of marketing subjects from branding concepts to unique media strategies to segmentation tothe power of measurement and metrics. https://notionpress.com/read/marketing-chronicles

List(s) this item appears in: Marketing | Operation & quantitative Techniques

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.8 DWI (Browse shelf(Opens below))	1	Available		001605

From a marketing professional, practitioner and observer, this compendium will be useful for all students of marketing and practitioners. Filled with concepts explained through real examples and cases, the book focuses on insights, interesting concepts and informative observations. Covers a vast spectrum of marketing subjects from branding concepts to unique media strategies to segmentation tothe power of measurement and metrics. https://notionpress.com/read/marketing-chronicles

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