Marketing chronicles: a compendium of global and local marketing insights from the pre-smartphone and post-smartphone eras (Record no. 1432)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01074nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211116114416.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211102b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781947949157 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | DWI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dwivedi , Nimish V. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing chronicles: a compendium of global and local marketing insights from the pre-smartphone and post-smartphone eras |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Notion Press Media Pvt Ltd. |
| Place of publication, distribution, etc. | Chennai |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 135 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 199.00 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | From a marketing professional, practitioner and observer, this compendium will be useful for all students of marketing and practitioners. Filled with concepts explained through real examples and cases, the book focuses on insights, interesting concepts and informative observations. Covers a vast spectrum of marketing subjects from branding concepts to unique media strategies to segmentation tothe power of measurement and metrics. https://notionpress.com/read/marketing-chronicles |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Investing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | 21-22/8542 | 27-10-2021 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 11/02/2021 | Bharat Book Distributors | 149.05 | 2 | 658.8 DWI | 001605 | 10/25/2024 | 09/27/2024 | 1 | 199.00 | 11/02/2021 | Book |