MARC details
| 000 -LEADER |
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| fixed length control field |
04050nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20241129125332.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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241129b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781032198460 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
330.954 |
| Item number |
MUR |
| 245 ## - TITLE STATEMENT |
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| Title |
Doing business in South Asia: |
| Remainder of title |
a case study collection |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc. |
Routledge |
| Place of publication, distribution, etc. |
New York |
| Date of publication, distribution, etc. |
2023 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xiii, 165 p. |
| 365 ## - TRADE PRICE |
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| Price type code |
GBP |
| Price amount |
37.99 |
| 500 ## - GENERAL NOTE |
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| General note |
Table of content:<br/>Part 1 Introductory Chapter: Sucess in a Case Class – Resource for Students<br/><br/>1. Case Preparation and Analysis for Students<br/><br/>Gina Vega and Rob Edwards<br/><br/>Part II Strategic Management<br/><br/>2. Air India: Can Tata Group Bring Back the Glory and Make It Profitable Too?<br/><br/>Muralidhara G.V.<br/><br/>Part III Localization Strategies of Global Companies<br/><br/>3. China Mobile in Pakistan: Zong's Vision, Strategy, and Growth<br/><br/>Kumar K.B.S.<br/><br/>4. What's in a Name? Strategic Challenges in Targeting and International Branding: Glocalization Lessons from a Beer Brand's Market Entry in Nepal<br/><br/>Kranti K. Dugar<br/><br/>Part IV<br/><br/>5. HDFC Bank: Can It Overcome Tchnology Issues and Get Back on Growth Track?<br/><br/>Sanjay Fuloria<br/><br/>6. India Post Payments Bank: Postal Services to Banking – Will the Journey be Smooth?<br/><br/>Bala Subramanian R., Manjula N., and Muralidhara G.V.<br/><br/>7. Prana Healthcare<br/><br/>Ujjal Mukherjee, Harold Andrew Patrick, Sharieff M.H., and Mohammad Salman<br/><br/>Part V Emerging Global Brands <br/><br/>8. Readymade Garment Industry in Bangladesh: Can It Retain the Lead in the Global Market?<br/><br/>Kohinoor Biswas, Sayeed Alam M., and Muralidhara G.V.<br/><br/>Part VI Digital Transformation<br/><br/>9. Jupiter: A Neobank Revolution in the Indian Banking System<br/><br/>Bhagyashree Narayan and Bharati D.B.<br/><br/>10. Unified Payments Interface: Revolutionizing Digital Payments<br/><br/>Sanjay Fuloria<br/><br/>Part VII Sustainabiliuty<br/><br/>11. ITC's e-Choupal 4.0: Harnessing Digital Technologies to Empower Indian Farmers<br/><br/>Venu Gopal Rao K.S.<br/><br/>Part VIII Inclusive Businesses<br/><br/>12. Unilever Pakistan: Creating a Gender-balanced Business <br/><br/>Rupali Chaudhuri<br/><br/>Part IX Businesses Promoting Gender Equality in Society<br/><br/>13. Shuttle: Fearless Drive<br/><br/>Sadrul Huda S.S.M., Ishtiake Uddin, Afsana Akhtar, and Segufta Dilshad<br/><br/>Part X Economic Development<br/><br/>14 Farm Sector Reforms in India: A Tough Road Ahead for the Government<br/><br/>Muralidhara G.V.<br/><br/>15. Sri Lanka in Crisis: A Difficult Road Ahead?<br/><br/>Muralidhara G.V.<br/><br/>16. Bangladesh: The Leading Star in South Asia – Can It Sustain the Momentum? <br/><br/>Muralidhara G.V.<br/><br/>[https://www.routledge.com/Doing-Business-in-South-Asia-A-Case-Study-Collection/Muralidhara/p/book/9781032198460?srsltid=AfmBOoqYZj_ktlhp2kmeINFnkj7jxXRm06ZpZDyYrEUU5mjXapmL6Hw1] |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
This concise textbook comprises selected case studies on the strategic challenges and opportunities faced by real-world organizations operating in South Asia.<br/><br/>The collection includes 15 short case studies from across the region, allowing easy comprehension and class discussion, and covers strategic management, localization strategies, strategic challenges, emerging global brands, digital transformation, sustainability, inclusive business, and economic development. Each case has corresponding reflective questions, references, and further reading and activities, making this a perfect comprehensive guide to help students understand and apply concepts to real-world situations.<br/><br/>Providing a solid understanding of the South Asian business environment, this is ideal recommended reading for advanced undergraduate and postgraduate students studying South Asian and International Business, Strategic Management, Emerging Markets, and Global Entrepreneurship. Online, instructors will find complementary teaching notes to support learning.<br/><br/>(https://www.routledge.com/Doing-Business-in-South-Asia-A-Case-Study-Collection/Muralidhara/p/book/9781032198460?srsltid=AfmBOoqYZj_ktlhp2kmeINFnkj7jxXRm06ZpZDyYrEUU5mjXapmL6Hw1) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Economic development |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Sustainability |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Muralidhara, G. V [Editor] |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Book |
| Source of classification or shelving scheme |
Dewey Decimal Classification |