Normal view MARC view ISBD view

Doing business in South Asia: a case study collection - New York Routledge 2023 - xiii, 165 p.

Table of content:
Part 1 Introductory Chapter: Sucess in a Case Class – Resource for Students

1. Case Preparation and Analysis for Students

Gina Vega and Rob Edwards

Part II Strategic Management

2. Air India: Can Tata Group Bring Back the Glory and Make It Profitable Too?

Muralidhara G.V.

Part III Localization Strategies of Global Companies

3. China Mobile in Pakistan: Zong's Vision, Strategy, and Growth

Kumar K.B.S.

4. What's in a Name? Strategic Challenges in Targeting and International Branding: Glocalization Lessons from a Beer Brand's Market Entry in Nepal

Kranti K. Dugar

Part IV

5. HDFC Bank: Can It Overcome Tchnology Issues and Get Back on Growth Track?

Sanjay Fuloria

6. India Post Payments Bank: Postal Services to Banking – Will the Journey be Smooth?

Bala Subramanian R., Manjula N., and Muralidhara G.V.

7. Prana Healthcare

Ujjal Mukherjee, Harold Andrew Patrick, Sharieff M.H., and Mohammad Salman

Part V Emerging Global Brands

8. Readymade Garment Industry in Bangladesh: Can It Retain the Lead in the Global Market?

Kohinoor Biswas, Sayeed Alam M., and Muralidhara G.V.

Part VI Digital Transformation

9. Jupiter: A Neobank Revolution in the Indian Banking System

Bhagyashree Narayan and Bharati D.B.

10. Unified Payments Interface: Revolutionizing Digital Payments

Sanjay Fuloria

Part VII Sustainabiliuty

11. ITC's e-Choupal 4.0: Harnessing Digital Technologies to Empower Indian Farmers

Venu Gopal Rao K.S.

Part VIII Inclusive Businesses

12. Unilever Pakistan: Creating a Gender-balanced Business

Rupali Chaudhuri

Part IX Businesses Promoting Gender Equality in Society

13. Shuttle: Fearless Drive

Sadrul Huda S.S.M., Ishtiake Uddin, Afsana Akhtar, and Segufta Dilshad

Part X Economic Development

14 Farm Sector Reforms in India: A Tough Road Ahead for the Government

Muralidhara G.V.

15. Sri Lanka in Crisis: A Difficult Road Ahead?

Muralidhara G.V.

16. Bangladesh: The Leading Star in South Asia – Can It Sustain the Momentum?

Muralidhara G.V.

[https://www.routledge.com/Doing-Business-in-South-Asia-A-Case-Study-Collection/Muralidhara/p/book/9781032198460?srsltid=AfmBOoqYZj_ktlhp2kmeINFnkj7jxXRm06ZpZDyYrEUU5mjXapmL6Hw1]

This concise textbook comprises selected case studies on the strategic challenges and opportunities faced by real-world organizations operating in South Asia.

The collection includes 15 short case studies from across the region, allowing easy comprehension and class discussion, and covers strategic management, localization strategies, strategic challenges, emerging global brands, digital transformation, sustainability, inclusive business, and economic development. Each case has corresponding reflective questions, references, and further reading and activities, making this a perfect comprehensive guide to help students understand and apply concepts to real-world situations.

Providing a solid understanding of the South Asian business environment, this is ideal recommended reading for advanced undergraduate and postgraduate students studying South Asian and International Business, Strategic Management, Emerging Markets, and Global Entrepreneurship. Online, instructors will find complementary teaching notes to support learning.

(https://www.routledge.com/Doing-Business-in-South-Asia-A-Case-Study-Collection/Muralidhara/p/book/9781032198460?srsltid=AfmBOoqYZj_ktlhp2kmeINFnkj7jxXRm06ZpZDyYrEUU5mjXapmL6Hw1)

ISBN: 9781032198460

Subjects--Topical Terms:
Economic development
Sustainability

Dewey Class. No.: 330.954 / MUR