Cyberbranding: (Record no. 7350)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00526nam a2200193 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241110191856.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241108b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780130897107 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | BRE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Breakenridge, Deirdre |
| 245 ## - TITLE STATEMENT | |
| Title | Cyberbranding: |
| Remainder of title | brand building in the digital economy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Prentice-Hall |
| Place of publication, distribution, etc. | New Jersey |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 352 p. |
| 365 ## - TRADE PRICE | |
| Price type code | USD |
| Price amount | 29.00 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand choice |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Electronic commerce |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Checked out | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | ACR-35972 | 05-11-2024 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 11/08/2024 | Amit Book Depot | 1645.61 | 1 | 658.827 BRE | 006370 | 02/11/2025 | 11/13/2024 | 11/13/2024 | 1 | 2531.70 | 11/08/2024 | Book |