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Cyberbranding: brand building in the digital economy

Breakenridge, Deirdre

Cyberbranding: brand building in the digital economy - New Jersey Prentice-Hall 2001 - xiv, 352 p.

ISBN: 9780130897107

Subjects--Topical Terms:
Brand choice
Electronic commerce

Dewey Class. No.: 658.827 / BRE

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