Building brand value: (Record no. 7136)

MARC details
000 -LEADER
fixed length control field 00554nam a22001937a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240806152150.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240806b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070583221
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number PAR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Parameswaran, M G
245 ## - TITLE STATEMENT
Title Building brand value:
Remainder of title five steps to building powerful brands
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata McGraw-Hill Publishing
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 385 p.
365 ## - TRADE PRICE
Price type code INR
Price amount 350.00
520 ## - SUMMARY, ETC.
Summary, etc.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element New brand name products
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Accession Number Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Marketing Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 08/06/2024 Gratis Book   658.827 PAR G00404 08/06/2024 1 350.00 08/06/2024 Book

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