Building brand value: five steps to building powerful brands
Parameswaran, M G
Building brand value: five steps to building powerful brands - New Delhi Tata McGraw-Hill Publishing 2006 - xvii, 385 p.
9780070583221
New brand name products
Brand management
658.827 / PAR
Building brand value: five steps to building powerful brands - New Delhi Tata McGraw-Hill Publishing 2006 - xvii, 385 p.
9780070583221
New brand name products
Brand management
658.827 / PAR