Sustainable marketing: (Record no. 5594)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01450nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231031152947.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231005b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781526494634 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | PET |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Peterson, Mark |
| 245 ## - TITLE STATEMENT | |
| Title | Sustainable marketing: |
| Remainder of title | a holistic approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Sage |
| Place of publication, distribution, etc. | Los Angeles |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 414 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 52.00 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | In a cutting-edge text that explores the sustainability practices that benefit companies, stakeholders and consumers, Peterson draws upon current research and industry examples to dissect the interplay between marketing and wider society. He encourages us to critically asses the demand for business to adapt profitably to sustainability guidelines or environmental concerns.<br/><br/>This new book:<br/>Includes a range of pedagogic features such as; Throwing shade boxes, chapter overview & objectives, Mavericks who made it cases and end-of-chapter questions.<br/><br/>Is designed to suit a 12 week teaching term, featuring sustainability in marketing from a ‘macro’ and issues-based perspective.<br/><br/>Covers sustainability in the global marketing from different issues and perspectives and grounds theory in a wide range of recognisable examples such as Toms, Facebook, Juul, Costco, Greta Thunberg.<br/><br/>(https://us.sagepub.com/en-us/nam/sustainable-marketing/book268771) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Green marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | TB1742 | 19-09-2023 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 10/04/2023 | Technical Bureau India Pvt. Ltd. | 3774.58 | 2 | 658.802 PET | 005249 | 07/15/2024 | 04/18/2024 | 1 | 5740.80 | 10/05/2023 | Book |