Organizational listening and response: attending to external stakeholders
Brandt, David Randall
Organizational listening and response: attending to external stakeholders - Cham Palgrave Macmillan 2024 - xvi, 240 p. - New Perspectives in Organizational Communication .
Table of content:
The Organizational Listening Imperative
David Randall Brandt, William A. Donohue
Pages 1-17
Foundations of Organizational Listening
David Randall Brandt, William A. Donohue
Pages 19-40
A Conceptual Model of Listening and Responding to External Stakeholders
David Randall Brandt, William A. Donohue
Pages 41-70
Capturing and Leveraging the “Voice of the Customer”
David Randall Brandt, William A. Donohue
Pages 71-93
A Program of Research on Organizational Listening Practices and Effectiveness
David Randall Brandt, William A. Donohue
Pages 95-111
Assessing the Current State of Corporate Voice of the Customer Programs: Part One
David Randall Brandt, William A. Donohue
Pages 113-136
Assessing the Current State of Corporate Voice of the Customer Programs: Part Two
David Randall Brandt, William A. Donohue
Pages 137-157
Assessing the Current State of Corporate Voice of the Customer Programs: Part Three
David Randall Brandt, William A. Donohue
Pages 159-180
Organizational Listening in 2024: Perspectives of Thought Leaders and Subject Matter Experts
David Randall Brandt, William A. Donohue
Pages 181-198
Addressing Organizational Listening Challenges and Opportunities: Some Best Practices and Potential Solutions
David Randall Brandt, William A. Donohue
Pages 199-235
Back Matter
Pages 237-240
[https://link.springer.com/book/10.1007/978-3-031-58779-5]
This book argues that listening to constituents who reside outside organizational boundaries, but who are essential members of an organization’s ecosystem, is a vital constitutive element of organizational communication. It also attempts to demonstrate that, by and large, the field of organizational communication has neglected such listening.
The book goes on to introduce a conceptual and methodological framework organizations can use to assess listening practices and effectiveness. Through a combination of theory, research, and case illustrations, the book will be valuable to both scholars and practitioners in the fields of organizational communication, marketing, and public relations. It will provide insight and direction for theory-building, knowledge development, and implementation of best practices.
(https://link.springer.com/book/10.1007/978-3-031-58779-5)
9783031587788
Communication in organizations
658.45 / BRA
Organizational listening and response: attending to external stakeholders - Cham Palgrave Macmillan 2024 - xvi, 240 p. - New Perspectives in Organizational Communication .
Table of content:
The Organizational Listening Imperative
David Randall Brandt, William A. Donohue
Pages 1-17
Foundations of Organizational Listening
David Randall Brandt, William A. Donohue
Pages 19-40
A Conceptual Model of Listening and Responding to External Stakeholders
David Randall Brandt, William A. Donohue
Pages 41-70
Capturing and Leveraging the “Voice of the Customer”
David Randall Brandt, William A. Donohue
Pages 71-93
A Program of Research on Organizational Listening Practices and Effectiveness
David Randall Brandt, William A. Donohue
Pages 95-111
Assessing the Current State of Corporate Voice of the Customer Programs: Part One
David Randall Brandt, William A. Donohue
Pages 113-136
Assessing the Current State of Corporate Voice of the Customer Programs: Part Two
David Randall Brandt, William A. Donohue
Pages 137-157
Assessing the Current State of Corporate Voice of the Customer Programs: Part Three
David Randall Brandt, William A. Donohue
Pages 159-180
Organizational Listening in 2024: Perspectives of Thought Leaders and Subject Matter Experts
David Randall Brandt, William A. Donohue
Pages 181-198
Addressing Organizational Listening Challenges and Opportunities: Some Best Practices and Potential Solutions
David Randall Brandt, William A. Donohue
Pages 199-235
Back Matter
Pages 237-240
[https://link.springer.com/book/10.1007/978-3-031-58779-5]
This book argues that listening to constituents who reside outside organizational boundaries, but who are essential members of an organization’s ecosystem, is a vital constitutive element of organizational communication. It also attempts to demonstrate that, by and large, the field of organizational communication has neglected such listening.
The book goes on to introduce a conceptual and methodological framework organizations can use to assess listening practices and effectiveness. Through a combination of theory, research, and case illustrations, the book will be valuable to both scholars and practitioners in the fields of organizational communication, marketing, and public relations. It will provide insight and direction for theory-building, knowledge development, and implementation of best practices.
(https://link.springer.com/book/10.1007/978-3-031-58779-5)
9783031587788
Communication in organizations
658.45 / BRA