000 00293 a2200085 4500
100 _aAhmed, Zafar U. ; Genc, Omer F.
_923557
245 _aMarketing Cases from Emerging Multinational Enterprises (eMNEs) : National Brands Asserting Themselves on the Global Stage.
260 _bSpringer
942 _cBK
999 _c9965
_d9965