000 03948 a2200253 4500
005 20250613154253.0
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020 _a9781774916865
082 _a615.10688
_bMAL
245 _aPharma marketing and pharmacoeconomics:
_bopportunities, challenges, and the way forward
260 _bApple Academic Press Inc.
_aPalm Bay
_c2025
300 _axxvii, 358 p.
365 _aGBP
_b180.00
500 _aTable of Contents: Foreword by Dhruv Galgotia 1. Overview of the Pharmaceutical Marketplace Phool Chandra, Prashant Kumar, Surya Nath Pandey, Rashmi Pathak, Himanshu Sharma, and Neetu Sachan 2. Big Pharma and BRIC Health Systems: Policy and Management Dilemma Prince and Rishabha Malviya 3. Affiliate Marketing and the Symbiotic Relationship in the Pharma Industry Jayanta Banerjee, Prabha Kiran, Vasudevan M., and Krishna Kishore S. V. 4. Empathic Innovation in the Healthcare Industry Neta Kela 5. Recent Trends in the Knowledge-Based Economy of Patents Rishav Sharma, Rishabha Malviya, and Sonali Sundram 6. The Implications of Pharmacoeconomics in Pharmaceutical Manufacturing Ruchi Singh, Bhuneshwar Dutta Tripathi, Omsatyam, Binalkumari Somabhai Solanki, and Ankita Moharana 7. Overview of the Marketing Strategies Adopted by Different Pharmaceutical Companies Pankaj Kumar, Rahil Yusuf Zai, and Pramod Kumar Srivastava 8. Role of Patents in Economic Development and Integration Rishav Sharma, Rishabha Malviya, Swati Verma, Arvind Kumar, and Dhanalekshmi U. Meenakshi 9. The Environment of Marketing Management in Transitory Businesses Shubham Kakran, Arpit Sidhu, Abhimanyu, and Ashish Kumar 10. Clinical Trials for Drugs: Pharmacoeconomics‘s Function and Their Emerging Effective Outcomes Lakshita Rao, Neha Rai, Deepika Yadav, and Pawan Jalwal 11. The Implications of Pharma Marketing to Improve Return on Investment (ROI) Deepika Yadav, Rishabha Malviya, Arvind Kumar, and Neeraj Fuloria 12. Government Healthcare Initiatives and the Demand for Pharmaceuticals Ashish Kumar, Upendra Pratap Singh, Arpit Sidhu, and Shubham Kakran 13. Looking Forward to the Future of Pharma Marketing and Pharmacoeconomics Lovy Sharma, Disha Sharma, Sudhanshu Mishra, Mridani Tripathi, Smriti Ojha, and Sirisha Pingali 14. Pharma Marketing in India: Prospects and Challenges Rashmi Pathak, Himanshu Sharma, Neetu Sachan, and Phool Chandra 15. Looking Forward Towards the Pharmacoeconomics and Pharma Marketing Akanksha Sharma, Aditi Singh, and Rishabha Malviya
520 _a“Of immense use as the authors highlight the overall ethnography of big pharma in the healthcare sector, with the opportunities and challenges in the outside world. . . . Readers will have a picture of the marketing strategies to be adopted to boost the pharmaceutical business.” —From the Foreword by Dhruv Galgotia, CEO, Galgotias University, Greater Noida, India With particular emphasis on modeling, methodologies, data sources, and application to real-world dilemmas, this new book provides an overview of the pharmaceutical marketplace, discussing pharmacoeconomics in pharmaceutical manufacturing, pharma policy and management, pharmaceutical marketing strategies, the economics of clinical trials for drugs, the role of patents in economic development, and much more. (https://www.routledge.com/Pharma-Marketing-and-Pharmacoeconomics-Opportunities-Challenges-and-the-Way-Forward/Malviya-Srivastava-Verma-Srivastava/p/book/9781774916865)
650 _aDrugs--Marketing
_924480
650 _aDrug development--Economic aspects
_924481
650 _aPharmaceutical industry--Economic aspects
_924482
700 _aMalviya, Rishabha [Editor]
_924483
700 _aSrivastava, Pramod Kumar [Editor]
_924484
700 _aVerma, Swati [Editor]
_924485
700 _aSrivastava, Shashikant [Editor]
_924486
942 _cBK
_2ddc
999 _c9964
_d9964