000 02371nam a22002177a 4500
005 20250409153804.0
008 250408b |||||||| |||| 00| 0 eng d
020 _a9781529601725
082 _a658.0072
_bOME
100 _aOmeihe, Kingsley O.
_922909
245 _aQualitative research methods for business students:
_ba gobal approach
260 _bSage Publication
_aNew Delhi
_c2024
300 _axvii, 275 p.
365 _aGBP
_b37.99
500 _aTable of contents: Chapter 1: The Nature of Qualitative Research Chapter 2: Identifying the research topic Chapter 3: The Literature Review Process Chapter 4: Research Philosophical Perspectives and Approaches Chapter 5: Ethics in Qualitative Research Chapter 6: Negotiating Access to Research Sites and Participants Chapter 7: Sampling Chapter 8: Qualitative Data Collection Part I Chapter 9: Qualitative Data Collection Part II Chapter 10: Qualitative Data Analysis Chapter 11: Evaluation of Qualitative Research Chapter 12: Writing Good Qualitative Research Proposals and Dissertation Process (https://us.sagepub.com/en-us/nam/qualitative-research-methods-for-business-students/book281133#contents)
520 _aQualitative Research Methods for Business Students: A Global Approach provides a practical and accessible overview of qualitative research methods and their philosophical underpinnings. The textbook will empower you with the knowledge and skills needed to navigate the dynamic landscape of qualitative research. Key features include: Case Studies which showcase how qualitative research has been instrumental in shaping business decisions and strategies. Exercises and Activities that give you the opportunity to apply your learning. Suitable for undergraduate and postgraduate students interested in using qualitative methods in their research project or dissertation. Dr Kingsley O. Omeihe is an Associate Professor for Marketing and Small Business at the University of the West of Scotland Prof Christian Harrison is a Professor of Leadership and Enterprise at the University of Bolton. (https://us.sagepub.com/en-us/nam/qualitative-research-methods-for-business-students/book281133)
650 _aSocial sciences--Methodology
_91907
650 _aSocial sciences--Research
_92057
700 _aHarrison, Christian
_922910
942 _cBK
_2ddc
999 _c9905
_d9905