| 000 | 04671nam a2200229 4500 | ||
|---|---|---|---|
| 005 | 20250409104049.0 | ||
| 008 | 250409b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9783031273766 | ||
| 082 |
_a658.8 _bGAL |
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| 245 | _aSocial marketing and sutainable development goals (SDGs) | ||
| 260 |
_bSpringer _aCham _c2023 |
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| 300 | _axiii, 376 p. | ||
| 365 |
_aEURO _b119.00 |
||
| 490 | _aSpringer Business Cases (SPBC) | ||
| 500 | _aTable of contents: Front Matter Pages i-xiii Download chapter PDF Theoretical Background: Social Marketing & Sustainable Development Goals (SDGs) M. Mercedes Galan-Ladero, Helena Alves Pages 1-24 Part I Front Matter Pages 25-25 Download chapter PDF Social Marketing for Improving Women’s Rights: The Case of Dowry in Pakistan Hina Yaqub Bhatti, M. Mercedes Galan-Ladero, Clementina Galera-Casquet Pages 27-46 “No es de Hombres” (“That’s Not Manly”): a Campaign for Gender Equity in Mexico Lucirene Rangel-Lyne, Saúl Emmanuel Alonso-Olivares, Karla Paola Jiménez-Almaguer, José Ignacio Azuela-Flores Pages 47-60 An Open-Source Solution for Social Change: The Goodpush Alliance Doreen E. Shanahan, Clark D. Johnson Pages 61-78 “We Know What We Are Doing”: Campaign Toolbox against the Shortage of Young People in Skilled Crafts Professions Answin Vilmar Pages 79-94 Corporate Social Marketing and the Labor Inclusion of People with Disabilities. A Case Study of Ilunion Hotels Carmen Dueñas-Zambrana, Marco Antonio Cruz-Morato Pages 95-110 “You Can’t Ask That”: Asking and Understanding to Achieve more Inclusive Societies Ana Isabel Polo-Peña, Dolores M. Frías-Jamilena, Francisco Peco-Torres Pages 111-122 The Use of Events to Achieve Social Change: The Case of ILGA Portugal Inês Santos, Inês Veiga Pereira, Carla Pereira, Diana Moreira, Sandra Santos Pages 123-132 Integrating the Environmental, Social, and Economic SDGs into an Educational Organization Sergio Barta, Daniel Belanche, Marta Flavián, M. Cruz-Terré Pages 133-151 Part II Front Matter Pages 153-153 Download chapter PDF Social Marketing Strategies to Attract Immigrants to Depopulated Areas: The Case of Hyogo Prefecture in Japan Bình Nghiêm-Phú Pages 155-167 Inland Paladins or Wanderlusts? Fighting Rural Depopulation and Promoting Sustainable Development in an Inland City of Portugal Marisa R. Ferreira, Beatriz Casais Pages 169-178 A Social Marketing Program for Local Products and a Local Market: The Case of Setúbal, Portugal Duarte Xara-Brasil, João Pedro Cordeiro, Luísa Cagica Carvalho, Pedro Pardal Pages 179-191 The “Smart Destinations” Model from the Perspective of Social Marketing. The Case Study of Gijón as an Example Alba Marín-Carrillo, Mª Victoria Carrillo-Durán Pages 193-213 Colors and a Pinch of Salt: The “Sustainable Mexico Reborn” Strategy for Enhancing Quality Education Luis Manuel Cerda-Suarez Pages 215-229 Part III Front Matter Pages 231-231 Download chapter PDF Supporting Well-being in People and Helping Pollinators Through a Community Garden Project Felicity Small, Alain Neher, Lucia Wuersch Pages 233-254 Corporate Social Marketing for Sustainable Animal Well-Being: The Pedigree Promotion of Homeless Dog Adoption Elísabet Mora, Natalia Vila, Inés Küster Pages 255-264 (https://link.springer.com/book/10.1007/978-3-031-27377-3) | ||
| 520 | _aThis book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world. (https://link.springer.com/book/10.1007/978-3-031-27377-3) | ||
| 650 | _aSocial Marketing | ||
| 650 | _aSustainable development | ||
| 700 |
_aGalan-Ladero, Mercedes M [Editor] _922918 |
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| 700 |
_aAlves, Helena M. [Editor] _922919 |
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| 942 |
_cBK _2ddc |
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| 999 |
_c9901 _d9901 |
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