000 03041nam a22002177a 4500
005 20250409143949.0
008 250407b |||||||| |||| 00| 0 eng d
020 _a9781071815236
082 _a658.403
_bMIS
100 _aMishra, Arul
_922826
245 _aBusiness analytics:
_bsolving business problems with R
260 _bSage Publication
_aNew Delhi
_c2025
300 _axxvi, 318 p.
365 _aUSD
_b156.00
500 _aTable of contents: This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement. Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data. Key features include: • Analytics in Practice vignettes show how data and analytics have been applied in real organisations • Video interviews with industry professionals bring examples to life • A running case study and accompanying dataset allow you to apply what you have learnt Suitable for undergraduate and postgraduate students studying business analytics. This book uses Excel®. Mary Ellen Gordon is Senior Professional Teaching Fellow/Senior Lecturer in the School of Information Systems at the Victoria University of Wellington, New Zealand. (https://us.sagepub.com/en-us/nam/business-analytics/book280526)
520 _aThis new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement. Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data. Key features include: • Analytics in Practice vignettes show how data and analytics have been applied in real organisations • Video interviews with industry professionals bring examples to life • A running case study and accompanying dataset allow you to apply what you have learnt Suitable for undergraduate and postgraduate students studying business analytics. This book uses Excel®. Mary Ellen Gordon is Senior Professional Teaching Fellow/Senior Lecturer in the School of Information Systems at the Victoria University of Wellington, New Zealand. (https://us.sagepub.com/en-us/nam/business-analytics/book280526)
650 _aCommercial statistics
650 _aSolving problems
_922827
700 _aMishra, Himanshu
_922828
942 _cBK
_2ddc
999 _c9896
_d9896