000			02719nam a22002297a 4500
005			20250408110149.0
008			250408b |||||||| |||| 00| 0 eng d
020			_a9781032811765
082			_a658.4 _bKOL
100			_aKolb, Bonita M _922866
245			_aEntrepreneurship in the arts
250			_a3rd
260			_bRoutledge _aNew York _c2025
300			_axi, 304 p.
365			_aGBP _b53.99
500			_aTable of contents: Part 1: Finding Your Entrepreneurial Inspiration 1. Art, Culture and Entrepreneurship 2. Making the Dream a Reality 3. Researching Competitors and Customers Part 2: Creating Your Entrepreneurial Business 4. Analyzing the Product and its Benefits 5. Targeting the Right Customer 6. Mastering the Numbers 7. Distributing Your Product 8. Promoting the Creative Product 9. Building Social Media Relationships Part 3: Growing Your Business to the Next Level 10. Financial Concepts for Success 11. Expanding the Business 12. Legal and Management Issues for Growth (https://www.routledge.com/Entrepreneurship-in-the-Arts/Kolb/p/book/9781032811765)
520			_aThe need for artists, musicians, actors, singers, designers and other creative individuals to understand basic business concepts so they can successfully pursue their chosen creative profession has only grown since the publication of this textbook, now in its third edition. This popular book teaches business concepts in a way that is relevant to the way that creative students learn. Providing an understanding of the fundamental skills of entrepreneurship, this book enables creatives to launch new businesses, run for‑profit creative industries or manage nonprofit cultural organizations. The book leads the student through the entrepreneurial process starting with finding the right customers to pricing, distribution and promotion. This latest edition has been updated to account for significant changes in the creative industries that have been accelerated by the use of AI in the production of creative products, the challenge of pricing products within a range acceptable to consumers while accounting for the rising cost of production and the increasing need to use social listening skills and technology as a basis of consumer research. Weaving practical advice from successful creatives with pedagogical features such as "Questions to Consider," "Tasks to Complete" and "Visualization Exercises," this textbook continues to be essential reading for creative students. (https://www.routledge.com/Entrepreneurship-in-the-Arts/Kolb/p/book/9781032811765)
650			_aPerforming arts marketing _922867
650			_aCultural industries management _922868
650			_aEntrepreneurship
942			_cBK _2ddc
999			_c9884 _d9884