000			01553nam a22002297a 4500
999			_c975 _d975
005			20210222114606.0
008			210222b ||||| |||| 00| 0 eng d
020			_a9780007368549
082			_a153.83 _bARI
100			_aAriely, Dan _92302
245			_aPredictably irrational: the hidden forces that shape our decisions
260			_bHarperCollins Publishers _aLondon _c2009
300			_axxii, 280 p.
365			_aINR _b399.00
520			_aDescription Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable-making us predictably irrational. (https://www.harpercollins.com/9780061353246/predictably-irrational-revised-and-expanded-edition)
650			_aDecision making _9401
650			_aEconomics--Psychological aspects _91925
650			_aConsumer behavior _9368
650			_aReasoning (Psychology) _92582
650			_aJudgment _9929
942			_2ddc _cBK