000			02127nam a2200241 4500
005			20250503100748.0
008			250503b |||||||| |||| 00| 0 eng d
020			_a9783658459697
082			_a658.8 _bKOH
100			_aKohne, Andreas _923725
245			_aMarketing and sales in the metaverse: _bunderstanding and profiting from the metaverse: an introduction for businesses
260			_bSpringer _aGermany _c2024
300			_axvii, 73 p.
365			_aEUR _b64.99
500			_aTable of contents: Front Matter Pages i-xvii Download chapter PDF Introduction Andreas Kohne, Ralf H. Komor Pages 1-3 Basics Andreas Kohne, Ralf H. Komor Pages 5-17 Why We Are Not yet in the Metaverse Andreas Kohne, Ralf H. Komor Pages 19-25 Why It’s Still Worthwhile to Engage with the Metaverse Today Andreas Kohne, Ralf H. Komor Pages 27-31 Impact of the Metaverse on Sales and Marketing Andreas Kohne, Ralf H. Komor Pages 33-48 Kickstart for Businesses in the Metaverse Andreas Kohne, Ralf H. Komor Pages 49-58 Opportunities and Risks Andreas Kohne, Ralf H. Komor Pages 59-63 Information, Links, and Checklists Andreas Kohne, Ralf H. Komor Pages 65-73 [https://link.springer.com/book/10.1007/978-3-658-45970-3]
520			_aThis book brings clarity to the new, often still opaque world of the Metaverse. It concisely shows how the business areas of sales and marketing can specifically unleash their potential within it. Develop a fundamental understanding of the key terms and tools of the Metaverse with this book, and learn how Augmented Reality (AR) and Virtual Reality (VR) can shape the future of your business – and how you can optimally present and sell yourself in virtual worlds. With numerous use cases, strategies, and best practices, you will be well-equipped to help shape the Metaverse of tomorrow today. (https://link.springer.com/book/10.1007/978-3-658-45970-3)
650			_aSales in the metaverse _923726
650			_aMarketing in the metaverse _923727
650			_aWeb 3.0 _912197
650			_aMetasales strategy _923728
700			_aKomor, Ralf H _923729
942			_cBK _2ddc
999			_c9744 _d9744