| 000 | 02494nam a22002417a 4500 | ||
|---|---|---|---|
| 005 | 20250503095625.0 | ||
| 008 | 250503b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9783031659249 | ||
| 082 |
_a658.83 _bLEW |
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| 100 |
_aLewis, Michael _91129 |
||
| 245 |
_aFandom analytics: _bcreating and harnessing consumer and cultural passion |
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| 260 |
_bSpringer _aCham _c2024 |
||
| 300 | _axiv, 260 p. | ||
| 365 |
_aEUR _b29.99 |
||
| 490 | _aBusiness Guides on the Go (BUGO) | ||
| 500 | _aTable of contents (12 chapters) Front Matter Pages i-xiv Download chapter PDF Fandom: The Business of Cultural Passion Michael Lewis Pages 1-17 Fandom Analytics Framework Michael Lewis Pages 19-36 Stories and Narratives Michael Lewis Pages 37-59 Fandom Communities and Fan Identity Michael Lewis Pages 61-74 Fan Attitudes and Survey Research Michael Lewis Pages 75-97 Fandom Equity Michael Lewis Pages 99-114 Fan Lifetime Value Michael Lewis Pages 115-132 Sponsorships and Fandom Transference Michael Lewis Pages 133-149 Sports Analytics: Player Evaluations and Game Decisions Michael Lewis Pages 151-175 Sports Analytics: Leagues, Teams, Players, and Fans Michael Lewis Pages 177-197 Fandom Beyond Sports Michael Lewis Pages 199-218 The Future of Fandom and Fandom Analytics Michael Lewis Pages 219-260 [https://link.springer.com/book/10.1007/978-3-031-65925-6] | ||
| 520 | _aThe success of modern sports, entertainment, political, and other cultural categories is driven by organizations’ ability to create and manage fandom. This book explores fandom from a marketing perspective providing a multidisciplinary framework for understanding, measuring, and growing fandom. It provides a fandom analytics framework for creating and managing fandom and identifies the macro forces (technology, demographics, etc.) that are changing fandom’s structure and societal role. The book goes beyond understanding the foundations of fandom by demonstrating how marketing tools may be employed to value and manage fandom assets. It is designed for existing and new generations of sports and entertainment professionals, as well as scholars, students, and academics interested in sports and entertainment marketing and analytics. (https://link.springer.com/book/10.1007/978-3-031-65925-6) | ||
| 650 |
_aEntertainment fandom _923721 |
||
| 650 |
_aSports fandom _923722 |
||
| 650 |
_aInfluencer marketing _923723 |
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| 650 |
_aFandom brand equity _923724 |
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| 942 |
_cBK _2ddc |
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| 999 |
_c9743 _d9743 |
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