000			02776nam a22002057a 4500
005			20250417170544.0
008			250417b |||||||| |||| 00| 0 eng d
020			_a9781032388342
082			_a658.8342 _bSMI
100			_aSmith, Andrew _910978
245			_aConsumer behaviour and analytics
250			_a2nd
260			_bRoutledge _aNew York _c2024
300			_axiv, 213 p.
365			_aGBP _b39.99
500			_aTable of contents: List of figures List of tables Preface Acknowledgements Chapter 1 An introduction to consumer analytics Chapter 2 Purchase insight and the anatomy of transactions Chapter 3 Web and social activity Chapter 4 Extant research, decision-making and exogenous cognition Chapter 5 Elemental features of consumer choice: needs, economics, deliberation and impulse. Chapter 6 Perceptual and communicative features of consumer choice Chapter 7 Individual and social features of consumption Chapter 8 Knowledge-driven marketing and the Modular Adaptive Dynamic Schematic Index [https://www.routledge.com/Consumer-Behaviour-and-Analytics/Smith/p/book/9781032388342]
520			_aThe second edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision-making. Adopting a practical and managerial lens, while also exploring the rich lineage of academic consumer research, this textbook approaches its subject from a refreshing and original standpoint. It contains numerous accessible examples, scenarios and exhibits, and condenses the disparate array of relevant work into a workable, coherent, synthesized and readable whole. Providing an effective tour of the concepts and ideas most relevant in the age of analytics-driven marketing (from data visualization to semiotics), the book concludes with an adaptive structure to inform managerial decision-making. Consumer Behaviour and Analytics provides a unique distillation from a vast array of social and behavioural research merged with the knowledge potential of digital insight. It offers an effective and efficient summary for undergraduate, postgraduate or executive courses in consumer behaviour and marketing analytics, and also functions as a supplementary text for other marketing modules. Online resources include PowerPoint slides. (https://www.routledge.com/Consumer-Behaviour-and-Analytics/Smith/p/book/9781032388342)
650			_aConsumer behaviour _9659
942			_cBK _2ddc
999			_c9632 _d9632