000			04112nam a22002417a 4500
005			20250417164734.0
008			250417b |||||||| |||| 00| 0 eng d
020			_a9781032265018
082			_a201.7 _bGUP
245			_aReligion and consumer behaviour: _binfluence of religiosity and culture on consumption
260			_bRoutledge _aNew York _c2023
300			_axx, 250 p.
365			_aGBP _b39.99
490			_aRoutledge Studies in Marketing
500			_aTable of contents: List of Figures List of Tables Preface 1. Sustainability & Religion: Consumption Insights from a Western vs. Eastern Comparison Elizabeth Minton 2. The Impact of Religion on Consumer Decision-Making Aniruddha Pangarkar 3. Consumers’ Doubts and Marketers’ Dilemmas: Navigating the Cross-Currents of Religious Taboos in Consumer Behaviour Sachin Sinha, Deepti Sinha and Pradeepta Kumar Sarangi 4. Theorizing on Religiosity and Frugal Buying Behavior: A Literature Review Satinder Kumar, Anisha Puri, Supreet Kaur and Meenal Sharma Jagtap 5. Awakening the Might of Heaven: Contextualization of religious values, social identity, and purchase intention in selected nations Vineet Gupta, Garima Madaan Dua and Pravin Jadhav 6. Religion, Culture, Ethnicity and Consumption Sumir Mathur 7. Religion across Cultures/Subcultures and Consumer Behavior Doha Saleh Al Mutawa 8. Can religious conflicts Impact Religious Consumption Choices? A Game-theoretic Approach Ripudaman Bhardwaj and Oindrila Dey 9. The Emergence of Consumer Spirituality with an Increase of Religiosity Influencing their Purchase Intention amidst Covid-19 Pushkar Dubey, Kailash Kumar Sahu and Parul Dubey 10. An Empirical Investigation of Impact of Religion and Cultural Values on Sustainable Consumption Harsandaldeep Kaur, Manpreet Kaur and Pranika Sharma 11. A conceptual debate on why religious consumers engage in ethical/unethical behavior: The role of moral disengagement Syed Masroor Hassan, Zillur Rahman and Jamid Ul Islam 12. Impact of Religion on Food Consumption in India Pallavi Sood and Sandhir Sharma 13. Halal as a Religious cult and its impact on consumption and livelihood Pankaj Dhaundiyal and Ila Mehrotra Anand Index [https://www.routledge.com/Religion-and-Consumer-Behaviour-Influence-of-Religiosity-and-Culture-on-Consumption/Gupta-Paruthi-Nijjer/p/book/9781032265018]
520			_aReligion is an important part of individual lives, playing a major role in our decision making and puchasing. Understanding the influence of religion on consumer behaviour is therefore an essential practice for business. The COVID-19 pandemic has especially enhanced the influence of consumers’ religiosity on their consumption decisions. This book concentrates on understanding the relationship of religiosity with various aspects of consumption and consumer behaviour to improve policy and build on an under represented topic. In this edited collection, expert contributors, academicians and researchers discuss the influence of religion on consumer behaviour in depth including the “dark side” of religion on consumers’ consumption behaviour and religious cults. The chapters also explore the ethical issues surrounding consumption and the role of religion on branding and sustainable practices. With a broad perspective, the book draws on examples of practices from Christianity, Islam, Hinduism and Buddhism. This book will be a particularly valuable resource for scholars and upper level students of marketing, consumer behaviour and consumer psychology. The interdisciplinary perspectives will also appeal to those studying sociology and globalization. (https://www.routledge.com/Religion-and-Consumer-Behaviour-Influence-of-Religiosity-and-Culture-on-Consumption/Gupta-Paruthi-Nijjer/p/book/9781032265018)
650			_aConsumer behavior
650			_aConsumers--Psychology
700			_aGupta, Gaurav [Editor] _923317
700			_aParuthi, Mandakini [Editor] _923318
700			_aNijjer, Shivinder [Editor] _923319
942			_cBK _2ddc
999			_c9630 _d9630