000			03321nam a22002297a 4500
005			20250507100436.0
008			250507b |||||||| |||| 00| 0 eng d
020			_a9783031775055
082			_a745.01 _bRAI
100			_aRaithel, Sascha _923940
245			_aWinning the advertising game: _blessons from the super bowl ad champions
260			_bSpringer _aCham _c2025
300			_axiv, 152 p.
365			_aEURO _b34.99
490			_aBusiness Guides on the Go
500			_aTable of contents: Front Matter Pages i-xiv Download chapter PDF Pre-game: A Brief History of (Super Bowl) Advertising Sascha Raithel, Charles R. Taylor, David W. Stewart, Alexander Mafael Pages 1-15 Coin Toss: Advertising Matters Sascha Raithel, Charles R. Taylor, David W. Stewart, Alexander Mafael Pages 17-35 First Quarter: Make a Game Plan Sascha Raithel, Charles R. Taylor, David W. Stewart, Alexander Mafael Pages 37-45 Second Quarter: Make a Roadmap Sascha Raithel, Charles R. Taylor, David W. Stewart, Alexander Mafael Pages 47-66 Halftime Show: Find Creatives That Work and Stand Out Sascha Raithel, Charles R. Taylor, David W. Stewart, Alexander Mafael Pages 67-80 Third Quarter: Two Strategies to Boost Your Return on Ad Investment Sascha Raithel, Charles R. Taylor, David W. Stewart, Alexander Mafael Pages 81-89 Fourth Quarter: From Screen to Society Sascha Raithel, Charles R. Taylor, David W. Stewart, Alexander Mafael Pages 91-103 Over-Time: Don’t Drop Bricks Sascha Raithel, Charles R. Taylor, David W. Stewart, Alexander Mafael Pages 105-111 Award Ceremony: Everybody’s Watching—The Best Super Bowl Ads of All Time Sascha Raithel, Charles R. Taylor, David W. Stewart, Alexander Mafael Pages 113-134 Post-Game: Growing the Audience—Globalizing the NFL Brand and Super Bowl Advertising Sascha Raithel, Charles R. Taylor, David W. Stewart, Alexander Mafael Pages 135-139 Coach’s Playbook: Top 10 Key Takeaways Sascha Raithel, Charles R. Taylor, David W. Stewart, Alexander Mafael Pages 141-144 [https://link.springer.com/book/10.1007/978-3-031-77506-2]
520			_aUnlock the secrets of advertising success with this comprehensive guide! Dive into practical insights and real-world data to enhance your campaigns. Explore the Super Bowl as a live advertising lab, dissecting branding strategies, creative elements, and societal impacts. Learn from advertisers, agencies, and experts, and apply these lessons to your own efforts. Perfect for marketing managers, advertisers, and educators looking to leverage the biggest advertising event in the world. This book provides actionable research findings and tools to transform your advertising approach, ensuring your ads stand out and resonate with audiences. Discover how the NFL and Super Bowl are expanding globally, reaching new audiences worldwide. This book is ideal for marketing managers and advertisers seeking to apply key lessons from the Super Bowl to their campaigns. It’s also a valuable resource for marketing and advertising educators who want to illustrate fundamental principles with real-world examples. (https://link.springer.com/book/10.1007/978-3-031-77506-2)
650			_aTaylor, Charles R _923941
650			_aStewart,David W _923942
650			_aMafael, Alexander _923943
942			_cBK _2ddc
999			_c9627 _d9627