000			01793nam a2200193 4500
005			20250510170220.0
008			250506b |||||||| |||| 00| 0 eng d
020			_a9783031762789
082			_a658.8342 _bGRI
100			_aGrieco, Cecilia _923937
245			_aConsumer behavior in the sharing economy: _badoption, engagement, and post-usage dynamics
260			_bSpringer _aCham _c2024
300			_aix, 101 p.
365			_aEURO _b99.99
500			_aTable of contents: Introduction Cecilia Grieco Pages 1-5 Framing the Scope of the Research Cecilia Grieco Pages 7-40 [https://link.springer.com/book/10.1007/978-3-031-76279-6]
520			_aThe book examines the essential aspects of consumer behavior within the sharing economy. This thorough analysis covers the pre-adoption, active usage, and post-adoption phases, offering a comprehensive view of the consumer journey. The research is based on an extensive literature review, highlighting key elements and emphasizing the consumer perspective through original quantitative and qualitative studies across various industries. Researchers will find the theoretical advancements and cutting-edge insights invaluable. Platform managers will gain a deeper understanding of consumer behavior, enabling them to refine strategies throughout the purchasing process. Marketing professors can use this book as a primary textbook or supplementary reading for their courses. Key topics include the drivers of adoption, trust issues, satisfaction, and user retention, along with theoretical frameworks that uniquely define the phenomenon of the sharing economy and the specificities of consumer behavior within this domain. [https://link.springer.com/book/10.1007/978-3-031-76279-6]
650			_aConsumer behavior
942			_cBK _2ddc
999			_c9625 _d9625