000			02280nam a22001817a 4500
005			20250516160116.0
008			250516b |||||||| |||| 00| 0 eng d
020			_a9781032689784
082			_a658.8 _bGAR
100			_aGary, Warnaby _924213
245			_aPlace marketing and temporality
260			_bRoutledge _aNew York _c2024
300			_aix, 84 p.
365			_aGBP _b49.99
520			_aMuch city marketing and branding activity is future-oriented; aimed at achieving a forward-looking vision for places. The aim of this activity is to attract visitors, residents and/or inward investment, and focus on communicating attractive place attributes to create a differentiated spatial ‘product’ that will appeal to particular target audiences. In seeking to achieve this, place marketing campaigns have been criticized for emphasizing generic attributes, such as accessibility, infrastructure and a skilled workforce—which can serve to homogenize places which in reality are very different. However, a city’s distinctive character is a consequence of its history and development over time, and this book analyses the role of these temporal dimensions in place marketing and branding. The book analyses how the past—both material (i.e. the historic built environment) and intangible (i.e. routines, practices and the ‘character’ of the populace)—is appropriated, in order to ‘sell’ the city into the future. It acknowledges the inherent selectivity involved and discusses the factors influencing what is remembered from the past—and equally importantly, what is forgotten. Adopting a range of theoretical approaches to understanding temporality in this context, the book will appeal to advanced students, academic researchers and reflexive place branding practitioners by introducing a ‘temporal paradox’ incorporating both fixity (the material and immaterial elements of the city’s past) and fluidity (relating to the creation of the place product as a dynamic assemblage of individual elements and attributes aimed at particular target audiences). (https://www.routledge.com/Place-Marketing-and-Temporality/Warnaby/p/book/9781032689784?srsltid=AfmBOopDi0dKs1AGyiJ38TIsVSIHDm0FIS2LInwFTA6eJ_3ZimcFhHmS)
650			_aMarketing
942			_cBK _2ddc
999			_c9624 _d9624