000			03010nam a22002177a 4500
005			20250506173217.0
008			250506b |||||||| |||| 00| 0 eng d
020			_a9781032644851
082			_a796.06 _bFET
100			_aFetchko, Michael J _921997
245			_aSports marketing
260			_bRoutledge _aNew York _c2025
300			_a464 p.
365			_aGBP _b44.99
500			_aTable of contents: 1. Sports Meets Marketing 2. Sports Entertainment Consumption 3. The Marketing Environment 4. Segmenting Audiences for Sports 5. Building a Relevant Brand 6. Embracing Social Responsibility 7. Product Strategy 8. Experiential Marketing 9. Brand Communications Strategy 10. Brand Communications Execution 11. Sponsorship-Linked Marketing 12. Measuring Sports Brand Performance 13. Delivery of Sports Experiences 14. Preparing Future Sports Marketers [https://www.routledge.com/Sports-Marketing/Fetchko-Roy-Dalakas/p/book/9781032112787?srsltid=AfmBOopFvlZcL2CYLWmWVuacHU8urZYRNQavwLX7BaXlWNjnQqOZwohY]
520			_aHighly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book blends relevant marketing theory—focusing on industry-specific terminology and practices—with practitioner insights into current issues and future directions in the sports industry. This anticipated third edition has been fully updated to incorporate a broad range of global and diverse perspectives from industry experts and international case studies throughout. Contemporary topics within the sports industry have been expanded upon, including esports, social responsibility, sustainability, digital and social media, and personal branding. Popular "You Make the Call" cases, insider and early career insights, and review questions stimulate lively classroom discussion, while chapter summaries and terms support further support learning. Overall, this exciting text will: Increase students’ depth of knowledge about sports marketing Challenge students to apply concepts to real-world situations Profile best practices of organizations and individuals within the sports industry as they relate to the book’s content Equip students to position themselves to compete for entry-level positions in sports business Provide faculty with a concise but thorough text that meets their needs Sports Marketing remains a core textbook for undergraduate and postgraduate students of sports marketing and management, providing a firm grasp of the ins and outs of working in sports. Additional online resources include PowerPoint slides for each chapter, a test bank of questions and an instructor’s manual. (https://www.routledge.com/Sports-Marketing/Fetchko-Roy-Dalakas/p/book/9781032112787?srsltid=AfmBOopFvlZcL2CYLWmWVuacHU8urZYRNQavwLX7BaXlWNjnQqOZwohY)
650			_aSports marketing _916029
700			_aRoy, Donald P. _923930
700			_aDalakas, Vassilis _923931
942			_cBK _2ddc
999			_c9623 _d9623