000			03756nam a22002177a 4500
005			20250417141703.0
008			250417b |||||||| |||| 00| 0 eng d
020			_a9781032355085
082			_a610.14 _bMCK
245			_aPublic relations for public health and social good
260			_bRoutledge _aNew York _c2025
300			_axi, 220 p.
365			_aGBP _b39.99
500			_aTable of contents: Part 1: Introduction and Foundations 1. A Public Relations Approach to Public Health and Social Change Brooke W. McKeever 2. Public Relations and Understanding Culture as a Social Determinant of Health María E. Len-Ríos, Rachel Young, and Amanda Hinnant 3. Ethical Relationships and Responsibilities Contribute to Social Good Lois A. Boynton 4. “Racism is a U.S. public health crisis”: How Public Relations and Intersectionality Interact to Form This Reality of Public Health Today Jen Vardeman, Natalie T. J. Tindall, Jeremy Cajina-Clark, and Monica L. Ponder Part 2: Concepts and Competencies 5. Exploring the Intersections of Stewardship in Public Relations and Public Health Geah Pressgrove and Richard Waters 6. Advocacy, Activism, and Gun Violence Communication Minhee Choi 7. Crisis Communication for Social Good Lucinda Austin, LaShonda Eaddy, Xuerong Lu, and Yan Jin 8. Health Justice for the Past, Present, and Future: Exploring the Linkage between Social Movements and Public Relations Candice L. Edrington and Sarah A. Aghazadeh Part 3: Places and Spaces 9. Nonprofit Organizations: A Force for Good Brooke W. McKeever 10. High Stakes, Low Trust: Government Public Relations Abbey Levenshus 11. Proving It with Action: Embracing a Responsibility to Advocate for Social Change Holly Overton and Nicholas Eng Part 4: Examples from Abroad 12. Managing Digital Strategic Communication during the COVID-19 Pandemic: Insights from Italian Ministries and Governmental Institutions Alessandro Lovari, Francesca Comunello, Alessandra Massa, Francesca Ieracitano, and Alberto Marinelli 13. A Decade of Communicating about Mental Health after Crises in Christchurch, New Zealand Wan Chi Leung, Georgia Williams, and Kaaren Mathias [https://www.routledge.com/Public-Relations-for-Public-Health-and-Social-Good/McKeever/p/book/9781032355085]
520			_aForegrounding the work professional communicators do to support public health and social missions, this book examines how the principles and practices of public relations can be applied by nonprofit, government, and corporate entities working to understand and improve public health and social conditions. Many organizations attempt to influence prosocial behaviors, such as donating one’s time, money, or talents; participating in advocacy or activism; or otherwise working to protect public health or inspire social change. This book explores research and practice related to communication and other factors involved in motivating such efforts. Each chapter focuses on a different topic, providing definitions, summarizing research, and explaining how it has been or can be applied to practice, and ends with discussion questions to consider and references for further reading. Ideally placed for advanced undergraduate and graduate courses in public relations, health communication, or strategic communication as well as for communications professionals looking to apply research to their practice. (https://www.routledge.com/Public-Relations-for-Public-Health-and-Social-Good/McKeever/p/book/9781032355085)
650			_aCommunication in medicine _913832
650			_aPublic Health
650			_aPublic relations
700			_aMcKeever, Brooke W. [Editor] _923308
942			_cBK _2ddc
999			_c9618 _d9618