000			01816nam a22002057a 4500
005			20250506110500.0
008			250506b |||||||| |||| 00| 0 eng d
020			_a9781032777139
082			_a338.5 _bDRA
100			_aDransfield, Rob _921932
245			_aBusiness economics
250			_a2nd
260			_bRoutledge _aNew York _c2025
300			_axiii, 579 p.
365			_aGBP _b49.99
500			_aTable of contents: What is business economics? an overview; How businesses produce; Production for profit; Marketing the product; Market forces; Markets in the real world; Competition and competitive strategy; Regulating market power; The macroeconomy and its impact on business 1; The macroeconomy and its impact on business 2; International trade and finance; The internationalism of business; Index [https://www.routledge.com/Business-Economics/Harris/p/book/9780750644549]
520			_a'Business Economics: Theory and Application' is an undaunting and accessible text that focuses on the real world of business and how this relates to economics. The links to business are far more intrinsic that in other business economics textbooks where a business "flavour" is simply added to traditional economics theory. It provides an in-depth jargon-free analysis, particularly relevant for one semester courses. A variety of case studies and questions are used throughout the text both to illustrate key points and for seminar and assignment work. Diagrams are included to aid the explanation of complex issues, and review and discussion questions are incorporated to consolidate and expand on the learning. A lecturer's supplement accompanies the text. (https://www.routledge.com/Business-Economics/Harris/p/book/9780750644549)
650			_aEconomics--Finance--Accounting _923872
942			_cBK _2ddc
999			_c9560 _d9560