000			03634nam a2200301 4500
005			20250415150637.0
008			250415b |||||||| |||| 00| 0 eng d
020			_a9781032495804
082			_a070.06607 _bSIL
100			_aSilverman, Deborah A. _923173
245			_aMedia writing: _bprint, broadcast, online, and public relations
260			_bRoutledge _aNew York _c2025
300			_a6th
365			_aGBP _b74.99
500			_aTable of contents: Preface: Introduction to MediaWriting 1. Communication Theory and News Values 2. Ethical Decisions in Writing and Reporting 3. Legal Considerations in Media Writing 4. Fundamentals of Writing and Editing 5. Communications Challenges in the Digital Age 6. Crafting Leads and Observing Style 7. Writing and Reporting the News 8. The Art of Interviewing 9. Research from Documents and Other Sources 10. Using Quotations and Sources in News Writing 11. Feature Writing 12. Preparing Broadcast Copy 13. Reporting for Radio and Television 14. Preparing News Releases 15. Writing for Organizational Media 16. Advocacy and Speech Writing Index (https://www.routledge.com/MediaWriting-Print-Broadcast-Online-and-Public-Relations/Silverman-Meyer-Marren-Whitaker-Smith-Ramsey/p/book/9781032495804?srsltid=AfmBOoqnn5fcStbTrp0K32iwlE84wysDuQvSYAnuBebncold0jyrrFAe)
520			_aAccessible and engaging, this book is an invaluable resource for students planning to enter the dynamic and changing world of media writing. Drawing on a wealth of real-world examples and featuring helpful "How To" boxes throughout, MediaWriting explains the various styles of writing for print, broadcast, online, social media, public relations, and multimedia outlets. Expanded and updated throughout, this sixth edition features: A look at how journalists and PR practitioners use and write for social media platforms such as X and Facebook; Tips for better web writing, research, interviewing, and headline writing across multiple media platforms, including covering breaking news in the digital world; Coverage of public relations writing for digital media, publications, and other organizational media; Updates on current ethical issues faced by communicators; Information on spotting “fake news” and “deep fakes”; Strategies for integrating sound bites into broadcast scripts; New “It Happened to Me” anecdotes from the authors’ experiences as journalists and PR professionals; Updated discussion questions and writing exercises. Designed to meet the needs of students of digital, print, and broadcast media, public relations, or a wannabe jack-of-all trades in the online media environment, this reader-friendly primer will equip beginners with all the skills necessary to succeed in their chosen writing field. Online instructor and student support material is available for this book, including sample syllabi, quizzes and answer keys, chapter overviews, and links to further resources. (https://www.routledge.com/MediaWriting-Print-Broadcast-Online-and-Public-Relations/Silverman-Meyer-Marren-Whitaker-Smith-Ramsey/p/book/9781032495804?srsltid=AfmBOoqnn5fcStbTrp0K32iwlE84wysDuQvSYAnuBebncold0jyrrFAe)
650			_aResearch--Documents _923174
650			_aMedia writing _923175
650			_aJournalism _922923
650			_aBroadcasting _923176
650			_aDigital news--Values _923177
700			_aMeyer, Brian S _923178
700			_aMarren, Joe W. _923179
700			_aWhitaker, Richard _923180
700			_aSmith, Ronald D. _923181
700			_aRamsey, Janet E. _923182
942			_cBK _2ddc
999			_c9542 _d9542